Brandwave

How popular isCetaphil in search?

In September 2026, there were an estimated 2M branded searches for Cetaphil worldwide which held steady over the last 12 months. Cetaphil holds 19.1% estimated Share of Search among pharmacy skincare brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. La Roche-Posay34.9%
  2. CeraVe28.6%
  3. Cetaphil19.1%
  4. Eucerin12.8%
  5. Avène4.7%
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Which pharmacy skincare brands compete with Cetaphil?

Cetaphil against pharmacy skincare brands worldwide, by month

Share of Search by month for La Roche-Posay, CeraVe, Cetaphil, Eucerin, Avène. The figures are in the table below the chart.

View monthly share of search table
MonthLa Roche-PosayCeraVeCetaphilEucerinAvène
Oct 202532.5%32.5%17.7%11.9%5.3%
Nov 202534.6%28.2%18.8%12.7%5.7%
Dec 202537.1%30.3%16.5%11.1%5%
Jan 202635.4%28.9%19.3%10.6%5.8%
Feb 202637.1%30.3%16.5%11.1%5%
Mar 202639.2%26.2%17.5%11.8%5.3%
Apr 202639.2%26.2%17.5%11.8%5.3%
May 202640.5%27.1%14.8%12.2%5.4%
Jun 202637.1%30.3%16.5%11.1%5%
Jul 202637.1%30.3%16.5%11.1%5%
Aug 202637.1%30.3%16.5%11.1%5%
Sep 202634.9%28.6%19.1%12.8%4.7%

  1. 1.La Roche-Posay

    34.9%

    Held 1st. 1.8M estimated branded searches, -18.3% vs prior month. Share -2.2 points.

  2. 2.CeraVe

    28.6%

    Held 2nd. 1.5M estimated branded searches, -18% vs prior month. Share -1.7 points.

  3. 3.Cetaphil

    19.1%

    Held 3rd. 1M estimated branded searches, 0% vs prior month. Share +2.5 points.

  4. 4.Eucerin

    12.8%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +1.7 points.

  5. 5.Avène

    4.7%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.3 points.

Compare search popularity between Cetaphil and its closest rivals

Every comparison with Cetaphil

How has branded search demand for Cetaphil changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Cetaphil worldwide held steady, from 2.1M to 2M.
  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands worldwide increased from 17.7% to 19.1%.
  • Across the 12 months ending September 2026, Cetaphil’s estimated Share of Search among pharmacy skincare brands worldwide peaked at 19.3% in January 2026 and was lowest at 14.8% in May 2026.

How did search popularity change for pharmacy skincare brands worldwide in September 2026?

  1. In September 2026, Cetaphil gained estimated Share of Search among pharmacy skincare brands worldwide, from 16.5% to 19.1%.

  2. In September 2026, Eucerin gained estimated Share of Search among pharmacy skincare brands worldwide, from 11.1% to 12.8%.

  3. In September 2026, La Roche-Posay lost estimated Share of Search among pharmacy skincare brands worldwide, from 37.1% to 34.9%.

  4. In September 2026, CeraVe lost estimated Share of Search among pharmacy skincare brands worldwide, from 30.3% to 28.6%.

  5. Estimated monthly branded searches for Avène worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Where does Cetaphil compete?

Cetaphil is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands4th of 208.8%Show ranking
Face cleanser brands4th of 149.3%Show ranking
Cleansers3rd of 614.9%Show ranking
Moisturiser brands4th of 515.7%Show ranking
Eye makeup remover brands2nd of 716%Show ranking
Everyday skincare brands1st of 534.7%Show ranking
Face wash brands3rd of 517.1%Show ranking
Pharmacy skincare brands3rd of 519.1%Shown above
Moisturizer brands2nd of 820.3%Show ranking
Sensitive skin brands3rd of 520.8%Show ranking
Body wash brands2nd of 523.8%Show ranking
Body lotion3rd of 623.9%Show ranking
Tinted sunscreen brands2nd of 824%Show ranking
Night cream brands2nd of 330.1%Show ranking
Antibacterial soap brands2nd of 335%Show ranking
Face moisturizer brands2nd of 335.3%Show ranking
Baby shampoo1st of 656.6%Show ranking
Cleansing cloths brands1st of 358.4%Show ranking

How is Cetaphil measured?

Brandwave collects information about searches that people make online using Cetaphil’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • cetaphil
  • cetaphil cleanser
  • cetaphil moisturizer
  • cetaphil serum
  • cetaphil skincare

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How the Brand Demand Index is measured

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