Cetaphil vs Dettol:Which is searched more?
In September 2026, Cetaphil had more branded searches than Dettol among bar soap brands worldwide. Cetaphil had about 1 million branded searches, while Dettol had 246,000. Cetaphil made up 19.1% of all bar soap brand searches we track, and Dettol accounted for 4.7%. These are worldwide searches for English-language branded terms.
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Is Cetaphil or Dettol more popular in search?
Compare the bar soap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cetaphil, Dettol. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dove | CeraVe | Cetaphil | Ivory | Dettol | Dial | Yardley | Irish Spring |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.7% | 33.7% | 18.4% | 10.1% | 4.5% | 3% | 1.1% | 0.41% |
| Nov 2025 | 25.6% | 33.3% | 22.2% | 10% | 4.5% | 3% | 0.9% | 0.4% |
| Dec 2025 | 25.7% | 35.2% | 19.2% | 10.6% | 4.7% | 3.2% | 0.95% | 0.43% |
| Jan 2026 | 24.1% | 32.4% | 21.6% | 11.9% | 4.4% | 4.4% | 0.88% | 0.39% |
| Feb 2026 | 25.6% | 35.7% | 19.5% | 10.7% | 3.9% | 3.2% | 0.96% | 0.43% |
| Mar 2026 | 27% | 31.7% | 21.2% | 11.7% | 4.3% | 2.9% | 0.86% | 0.47% |
| Apr 2026 | 24.5% | 33.6% | 22.4% | 10.1% | 4.5% | 3.7% | 0.91% | 0.41% |
| May 2026 | 28.5% | 33.4% | 18.3% | 10.1% | 4.5% | 3.7% | 1.1% | 0.5% |
| Jun 2026 | 26.9% | 34.5% | 18.9% | 10.4% | 4.6% | 3.1% | 1.1% | 0.51% |
| Jul 2026 | 26.7% | 34.3% | 18.8% | 10.3% | 4.6% | 3.8% | 0.93% | 0.51% |
| Aug 2026 | 30.1% | 32.7% | 17.9% | 9.8% | 4.4% | 3.6% | 1.1% | 0.4% |
| Sep 2026 | 31.6% | 28.6% | 19.1% | 10.5% | 4.7% | 3.8% | 1.2% | 0.42% |
How has the Cetaphil and Dettol comparison changed over the last 12 months?
3 findings
- Cetaphil was ahead of Dettol in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Cetaphil’s share of searches among bar soap brands worldwide moved from 18.4% to 19.1%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Dettol’s share of searches among bar soap brands worldwide moved from 4.5% to 4.7%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for bar soap brands worldwide in September 2026?
1 change
In September 2026, Cetaphil gained share of searches among bar soap brands worldwide, from 17.9% to 19.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cetaphil’s and Dettol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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