Brandwave

How popular isClinique in search?

In September 2026, there were an estimated 673K branded searches for Clinique worldwide which is down 18.2% over the last 12 months. Clinique holds 9.2% estimated Share of Search among eye makeup remover brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cetaphil27.9%
  2. La Roche-Posay25%
  3. L'Oreal13.6%
  4. Neutrogena12.8%
  5. Estée Lauder11.2%
  6. Clinique9.2%
  7. Klorane0.3%
Clinique website (opens in a new tab)

Follow Clinique and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which eye makeup remover brands compete with Clinique?

Clinique against eye makeup remover brands worldwide, by month

Share of Search by month for Cetaphil, La Roche-Posay, L'Oreal, Neutrogena, Estée Lauder, Clinique. The figures are in the table below the chart.

View monthly share of search table
MonthCetaphilLa Roche-PosayL'OrealNeutrogenaEstée LauderCliniqueKlorane
Oct 202526%22.9%12.5%12.9%15.2%10.3%0.28%
Nov 202524.6%23%10.3%10.4%18.8%12.6%0.23%
Dec 202524.1%24.9%11.1%12%16.6%11.1%0.2%
Jan 202627.9%26.2%11.7%12.7%11.7%9.6%0.21%
Feb 202625.8%27.8%12.4%12.9%12.4%8.4%0.22%
Mar 202623.8%29.9%10.9%12.8%13.3%9%0.24%
Apr 202624.5%30.7%11.2%13%11.2%9.2%0.25%
May 202622.6%31.5%11.5%13.3%11.5%9.5%0.25%
Jun 202625.4%29.1%13%12.9%10.7%8.7%0.29%
Jul 202626.7%28.7%12.8%12.3%10.5%8.6%0.28%
Aug 202626%27.9%12.5%14.6%10.3%8.4%0.28%
Sep 202627.9%25%13.6%12.8%11.2%9.2%0.3%

  1. 1.Cetaphil

    27.9%

    Moved from 2nd to 1st. 2M estimated branded searches, -2% vs prior month. Share +1.9 points.

  2. 2.La Roche-Posay

    25%

    Moved from 1st to 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share -3 points.

  3. 3.L'Oreal

    13.6%

    Moved from 4th to 3rd. 1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Neutrogena

    12.8%

    Moved from 3rd to 4th. 935K estimated branded searches, -20.4% vs prior month. Share -1.9 points.

  5. 5.Estée Lauder

    11.2%

    Held 5th. 823K estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Clinique

    9.2%

    Held 6th. 673K estimated branded searches, 0% vs prior month. Share +0.8 points.

  7. 7.Klorane

    0.3%

    Held 7th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Clinique and its closest rivals

Every comparison with Clinique

How has branded search demand for Clinique changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Clinique worldwide fell from 823K to 673K.
  • Across the 12 months ending September 2026, Clinique’s estimated Share of Search among eye makeup remover brands worldwide decreased from 10.3% to 9.2%.
  • Across the 12 months ending September 2026, Clinique’s estimated Share of Search among eye makeup remover brands worldwide peaked at 12.6% in November 2025 and was lowest at 8.4% in February 2026.

How did search popularity change for eye makeup remover brands worldwide in September 2026?

  1. In September 2026, Cetaphil overtook La Roche-Posay to become the leader among eye makeup remover brands worldwide, with 27.9% estimated Share of Search.

  2. In September 2026, L'Oreal overtook Neutrogena to rank 3rd among eye makeup remover brands worldwide, with 13.6% estimated Share of Search.

  3. In September 2026, Estée Lauder gained estimated Share of Search among eye makeup remover brands worldwide, from 10.3% to 11.2%.

  4. In September 2026, Clinique gained estimated Share of Search among eye makeup remover brands worldwide, from 8.4% to 9.2%.

  5. In September 2026, La Roche-Posay lost estimated Share of Search among eye makeup remover brands worldwide, from 27.9% to 25%.

  6. In September 2026, Neutrogena lost estimated Share of Search among eye makeup remover brands worldwide, from 14.6% to 12.8%.

Where does Clinique compete?

Clinique is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Skincare brands7th of 204.8%Show ranking
Eye makeup remover brands6th of 79.2%Shown above
Eye creams5th of 69.3%Show ranking
Moisturizer brands4th of 810.5%Show ranking
Tinted sunscreen brands3rd of 811.9%Show ranking
Make up remover4th of 613.9%Show ranking
Eye shadow brands3rd of 522.2%Show ranking
Cleansing balm brands1st of 352.3%Show ranking

How is Clinique measured?

Brandwave collects information about searches that people make online using Clinique’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • clinique

Do you work for Clinique? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Clinique your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free