Aveeno vs Clinique:Which is more popular?
In October 2026, Aveeno had more branded searches than Clinique among moisturizer brands worldwide. Aveeno had about 92,300 branded searches, while Clinique had 67,800. Aveeno made up 5.1% of all moisturizer brand searches we track, and Clinique accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about moisturizer brands, Clinique appeared in one of the four answers and Aveeno in none.
Follow Aveeno vs Clinique and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top moisturizer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Clinique was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Aveeno did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
CeraVe1st
La Roche-Posay2nd
Cetaphil3rd
Neutrogena4th
Vanicream5th
Kiehl's6th
Clinique7th
Nivea–
Aveeno–
Drunk Elephant–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- CeraVe4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- La Roche-Posay4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cetaphil2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Vanicream2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Neutrogena2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Clinique1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Kiehl's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nivea0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Aveeno0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Drunk Elephant0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about moisturizer brands
4 answers
Asked ChatGPT
“Which moisturizer brand should I buy?”
Asked ChatGPT
“What are the best moisturizer brands?”
Asked ChatGPT
“What's the best moisturizer brand for dry skin?”
Searched Google, AI Overview
“face moisturizer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“moisturizer for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Aveeno or Clinique more popular in search?
This chart shows how often people search Google for Aveeno and Clinique by name. Each line represents a brand's share of searches for all 11 moisturizer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Aveeno, Clinique. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cetaphil | CeraVe | La Roche-Posay | Nivea | Aveeno | Vanicream | Neutrogena | Clinique | Kiehl's | Drunk Elephant | Dermalogica |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 34.4% | 16.7% | 11.7% | 12.2% | 5.1% | 4.1% | 4.1% | 4.7% | 3.5% | 2.6% | 0.77% |
| Dec 2025 | 34.4% | 16.9% | 11.8% | 12.2% | 5.1% | 4.9% | 3.2% | 4.7% | 3.5% | 2.6% | 0.64% |
| Jan 2026 | 35.2% | 17.6% | 12.5% | 10.9% | 5.2% | 5.2% | 3.9% | 3.9% | 3.1% | 1.8% | 0.77% |
| Feb 2026 | 34% | 19.7% | 12.1% | 10.5% | 5.4% | 5.2% | 3.7% | 3.8% | 3% | 1.7% | 0.76% |
| Mar 2026 | 32.6% | 19.6% | 13.6% | 10.1% | 5.3% | 4.8% | 4.4% | 4.4% | 3% | 1.7% | 0.74% |
| Apr 2026 | 34.5% | 17.4% | 12.7% | 10.7% | 5.5% | 5.1% | 4.5% | 4.6% | 2.7% | 1.5% | 0.77% |
| May 2026 | 31.9% | 19.2% | 13.5% | 10.3% | 5.3% | 4.8% | 5% | 5.1% | 2.5% | 1.6% | 0.85% |
| Jun 2026 | 32.8% | 19.8% | 12% | 10.1% | 5.4% | 5.9% | 5.2% | 4.4% | 2.3% | 1.4% | 0.74% |
| Jul 2026 | 33.6% | 17.3% | 12.9% | 11% | 5.8% | 6% | 4.5% | 4.5% | 2.2% | 1.4% | 0.76% |
| Aug 2026 | 36.6% | 15.8% | 13.4% | 11.1% | 5.3% | 5.6% | 3.9% | 4% | 2.2% | 1.3% | 0.81% |
| Sep 2026 | 35.7% | 17.8% | 13.1% | 11% | 5.2% | 5.3% | 3.8% | 4% | 2.3% | 1.2% | 0.66% |
| Oct 2026 | 40.8% | 13.8% | 11.9% | 11.8% | 5.1% | 5% | 4.4% | 3.8% | 1.8% | 0.95% | 0.61% |
Aveeno and Clinique sell other things too, so only their searches that name this product count here, like “aveeno face cream”.
How has branded search for Aveeno and Clinique changed worldwide over the last 12 months?
3 findings
- Aveeno was ahead of Clinique in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Aveeno’s share of searches among moisturizer brands worldwide held steady at 5.1%, and its estimated monthly branded searches moved from 74.6K to 92.3K.
- Across the 12 months ending October 2026, Clinique’s share of searches among moisturizer brands worldwide moved from 4.7% to 3.8%, and its estimated monthly branded searches moved from 68.5K to 67.8K.
How did search popularity change for moisturizer brands worldwide in October 2026?
3 changes
In October 2026, Neutrogena overtook Clinique to rank 7th among moisturizer brands worldwide, with 4.4% of the searches.
Clinique’s share of searches among moisturizer brands worldwide has lost ground for 3 months in a row, from 4.5% to 3.8% in October 2026.
Aveeno’s share of searches among moisturizer brands worldwide has lost ground for 3 months in a row, from 5.8% to 5.1% in October 2026.
How are Aveeno’s and Clinique’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Aveeno’s and Clinique’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among moisturizer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.