How popular isClinique in search?
In September 2026, there were an estimated 673K branded searches for Clinique worldwide which is down 18.2% over the last 12 months. Clinique holds 10.5% estimated Share of Search among moisturizer brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cetaphil32.1%
CeraVe29.9%Estée Lauder12.9%
Clinique10.5%
Kiehl's8.6%
Dermalogica3.9%
Drunk Elephant1.7%
Bubble0.37%
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Which moisturizer brands compete with Clinique?
Share of Search by month for Cetaphil, CeraVe, Estée Lauder, Clinique, Kiehl's, Dermalogica. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | Estée Lauder | Clinique | Kiehl's | Dermalogica | Drunk Elephant | Bubble |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 30.1% | 16.1% | 10.9% | 8.9% | 3.2% | 2.7% | 0.69% |
| Nov 2025 | 24.6% | 24.3% | 18.8% | 12.5% | 12.5% | 3.8% | 3.1% | 0.52% |
| Dec 2025 | 25.8% | 28.3% | 17.8% | 11.9% | 9.8% | 2.9% | 2.9% | 0.52% |
| Jan 2026 | 30.6% | 30.4% | 12.8% | 10.5% | 8.6% | 3.9% | 2.6% | 0.65% |
| Feb 2026 | 29.5% | 32.4% | 14.2% | 9.6% | 7.8% | 3.5% | 2.3% | 0.64% |
| Mar 2026 | 28.2% | 30.2% | 15.7% | 10.6% | 8.7% | 3.9% | 2.1% | 0.59% |
| Apr 2026 | 29.7% | 31.9% | 13.6% | 11.2% | 7.5% | 3.3% | 2.2% | 0.61% |
| May 2026 | 27.8% | 32.6% | 14.2% | 11.7% | 7.8% | 3.5% | 1.9% | 0.52% |
| Jun 2026 | 29.4% | 33.7% | 12.4% | 10.1% | 8.3% | 3.7% | 2% | 0.44% |
| Jul 2026 | 31.5% | 33.9% | 12.4% | 10.2% | 6.8% | 3% | 1.7% | 0.45% |
| Aug 2026 | 30.5% | 33.6% | 12% | 9.9% | 8.1% | 3.6% | 2% | 0.36% |
| Sep 2026 | 32.1% | 29.9% | 12.9% | 10.5% | 8.6% | 3.9% | 1.7% | 0.37% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 32.1% | 2M | -2% | +1.5 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.9% | 1.9M | -16.6% | -3.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 12.9% | 823K | 0% | +0.8 points | |
| 4, held 4th | 10.5% | 673K | 0% | +0.7 points | |
| 5, held 5th | 8.6% | 550K | 0% | +0.6 points | |
| 6, held 6th | 3.9% | 246K | 0% | +0.3 points | |
| 7, held 7th | 1.7% | 110K | -18.5% | -0.3 points | |
| 8, held 8th | 0.37% | 23.6K | -5.2% | 0 points |
1.
Cetaphil32.1%
Moved from 2nd to 1st. 2M estimated branded searches, -2% vs prior month. Share +1.5 points.
2.
CeraVe29.9%
Moved from 1st to 2nd. 1.9M estimated branded searches, -16.6% vs prior month. Share -3.6 points.
12.9%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +0.8 points.
4.
10.5%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
8.6%
Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.9%
Held 6th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.7%
Held 7th. 110K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
8.
Bubble0.37%
Held 8th. 23.6K estimated branded searches, -5.2% vs prior month. Share 0 points.
Compare search popularity between Clinique and its closest rivals
Every comparison with Clinique
28 comparisons
- Clinique vs Estée Lauder
- Clinique vs Garnier
- Clinique vs L'Oreal
- Clinique vs Nivea
- Clinique vs Tom Ford
- Beauty of Joseon vs Clinique
- CeraVe vs Clinique
- Cetaphil vs Clinique
- Clinique vs La Roche-Posay
- Clinique vs Neutrogena
- Clinique vs The Ordinary
- Clinique vs Simple
- Bioderma vs Clinique
- Clinique vs Kiehl's
- Clinique vs Elemis
- Clinique vs Laneige
- Clinique vs SkinCeuticals
- Clinique vs Paula's Choice
- Clinique vs Dermalogica
- Avène vs Clinique
- Bobbi Brown vs Clinique
- Clinique vs e.l.f.
- Clinique vs Drunk Elephant
- Bondi Sands vs Clinique
- Clinique vs MAC
- Bubble vs Clinique
- Clinique vs Klorane
- Clinique vs COOLA
How has branded search demand for Clinique changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clinique worldwide fell from 823K to 673K.
- Across the 12 months ending September 2026, Clinique’s estimated Share of Search among moisturizer brands worldwide peaked at 12.5% in November 2025 and was lowest at 9.6% in February 2026.
How did search popularity change for moisturizer brands worldwide in September 2026?
6 changes
In September 2026, Cetaphil overtook CeraVe to become the leader among moisturizer brands worldwide, with 32.1% estimated Share of Search.
In September 2026, Estée Lauder gained estimated Share of Search among moisturizer brands worldwide, from 12% to 12.9%.
In September 2026, Clinique gained estimated Share of Search among moisturizer brands worldwide, from 9.9% to 10.5%.
In September 2026, Kiehl's gained estimated Share of Search among moisturizer brands worldwide, from 8.1% to 8.6%.
In September 2026, CeraVe lost estimated Share of Search among moisturizer brands worldwide, from 33.6% to 29.9%.
Estimated monthly branded searches for Bubble worldwide fell 55% over 12 measured months, from 52.5K to 23.6K in September 2026.
Where does Clinique compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Skincare brands | 7th of 20 | 4.8% | Show ranking |
| Eye makeup remover brands | 6th of 7 | 9.2% | Show ranking |
| Eye creams | 5th of 6 | 9.3% | Show ranking |
| Moisturizer brands | 4th of 8 | 10.5% | Shown above |
| Tinted sunscreen brands | 3rd of 8 | 11.9% | Show ranking |
| Make up remover | 4th of 6 | 13.9% | Show ranking |
| Eye shadow brands | 3rd of 5 | 22.2% | Show ranking |
| Cleansing balm brands | 1st of 3 | 52.3% | Show ranking |
How is Clinique measured?
Brandwave collects information about searches that people make online using Clinique’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- clinique
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Is Clinique your brand?
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