Brandwave

How popular isClinique?

In September 2026, people searched for Clinique by name about 673,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 16.2% of all global lipstick brand searches, placing Clinique third out of seven brands. When we asked both ChatGPT and Google AI Overviews about lipstick brands, Clinique appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Clinique is the third most searched of 7 competitors and the fifth most recommended in AI answers.

  1. Charlotte TilburyShare of searches 36.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. MaybellineShare of searches 19.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. CliniqueShare of searches 16.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. Fenty BeautyShare of searches 10.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. NARSShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

+2 more

Clinique website (opens in a new tab)

Follow Clinique and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top lipstick brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Clinique was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Clinique is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. MAC1st
  2. Maybelline2nd
  3. Charlotte Tilbury3rd
  4. Revlon4th
  5. Clinique5th
  6. Fenty Beauty6th
  7. NARS7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maybelline5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • MAC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Charlotte Tilbury4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Revlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clinique3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NARS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about lipstick brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which lipstick brands compete with Clinique?

Clinique against lipstick brands worldwide, by month

Share of searches by month for Charlotte Tilbury, Maybelline, Clinique, Fenty Beauty, NARS, MAC, Revlon. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyMaybellineCliniqueFenty BeautyNARSMACRevlon
Oct 202531.4%20.9%17.2%14.1%7.7%3.5%5.2%
Nov 202544.3%13.2%16.1%10.9%8.9%3.3%3.3%
Dec 202543.1%15.7%15.7%10.6%7.1%3.9%3.9%
Jan 202633.3%18.2%18.2%12.2%8.2%4.5%5.5%
Feb 202631%20.9%17.1%14%7.7%4.2%5.1%
Mar 202633.9%18.6%18.6%12.4%8.3%3.7%4.5%
Apr 202629.9%20.2%20.2%13.5%7.4%4%4.9%
May 202630.1%20.3%20.3%11.1%9.1%4.1%5%
Jun 202632.8%22.2%18.1%9.9%8.1%4.4%4.4%
Jul 202636.2%19.8%16.2%10.8%7.3%4.8%4.8%
Aug 202636.2%19.8%16.2%10.8%7.3%4.8%4.8%
Sep 202636.2%19.8%16.2%10.8%7.3%4.8%4.8%

  1. 1.Charlotte Tilbury

    36.2%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Maybelline

    19.8%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Clinique

    16.2%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Fenty Beauty

    10.8%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.NARS

    7.3%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.MAC

    4.8%

    Held 6th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Revlon

    4.8%

    Held 7th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Clinique and its closest rivals

Every comparison with Clinique

42 comparisons

How has branded search demand for Clinique changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Clinique worldwide fell from 823K to 673K.
  • Across the 12 months ending September 2026, Clinique’s share of searches among lipstick brands worldwide decreased from 17.2% to 16.2%.
  • Across the 12 months ending September 2026, Clinique’s share of searches among lipstick brands worldwide peaked at 20.3% in May 2026 and was lowest at 15.7% in December 2025.

How did search popularity change for lipstick brands worldwide in September 2026?

6 changes

  1. Estimated monthly branded searches for MAC worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.

  2. Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.

  3. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  4. Estimated monthly branded searches for Clinique worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  5. Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

  6. Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How are Clinique’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Clinique’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • clinique

Do you work for Clinique? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Clinique compete?

Clinique is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Skincare brands7th of 224.8%Show ranking
Makeup and cosmetics brands4th of 287.3%Show ranking
Moisturizer brands7th of 117.5%Show ranking
Eye creams5th of 610.2%Show ranking
Eye makeup remover brands6th of 710.7%Show ranking
Eyeshadow brands4th of 1512.7%Show ranking
Tinted sunscreen brands3rd of 816.2%Show ranking
Lipstick brands3rd of 716.2%Shown above
Make up remover4th of 617.6%Show ranking
Cleansing balm brands1st of 749.5%Show ranking
Creator with pink hair and a pink jacket

Is Clinique your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free