How popular isFenty Beauty?
In September 2026, people searched for Fenty Beauty by name about 457,000 times worldwide, a 33% decrease from the previous year. These searches made up 10.8% of all global lipstick brand searches, placing Fenty Beauty fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about lipstick brands, Fenty Beauty appeared in two of the five answers and was the sixth most recommended of the seven.
Fenty Beauty is the fourth most searched of 7 competitors and the sixth most recommended in AI answers.
Charlotte TilburyShare of searches 36.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
MaybellineShare of searches 19.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
CliniqueShare of searches 16.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
Fenty BeautyShare of searches 10.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
NARSShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
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Top lipstick brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fenty Beauty was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fenty Beauty is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
MAC1st- Maybelline2nd
- Charlotte Tilbury3rd
Revlon4th- Clinique5th
- Fenty Beauty6th
- NARS7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maybelline5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MAC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Charlotte Tilbury4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Revlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clinique3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fenty Beauty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NARS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lipstick brands
5 answers
Asked ChatGPT
“Which lipstick brand should I buy?”
Asked ChatGPT
“What are the best lipstick brands?”
Asked ChatGPT
“What's the best lipstick brand for everyday makeup?”
Searched Google, AI Overview
“lipstick brands”
Searched Google, AI Overview
“best lipstick”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which lipstick brands compete with Fenty Beauty?
Share of searches by month for Charlotte Tilbury, Maybelline, Clinique, Fenty Beauty, NARS, MAC, Revlon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Maybelline | Clinique | Fenty Beauty | NARS | MAC | Revlon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 20.9% | 17.2% | 14.1% | 7.7% | 3.5% | 5.2% |
| Nov 2025 | 44.3% | 13.2% | 16.1% | 10.9% | 8.9% | 3.3% | 3.3% |
| Dec 2025 | 43.1% | 15.7% | 15.7% | 10.6% | 7.1% | 3.9% | 3.9% |
| Jan 2026 | 33.3% | 18.2% | 18.2% | 12.2% | 8.2% | 4.5% | 5.5% |
| Feb 2026 | 31% | 20.9% | 17.1% | 14% | 7.7% | 4.2% | 5.1% |
| Mar 2026 | 33.9% | 18.6% | 18.6% | 12.4% | 8.3% | 3.7% | 4.5% |
| Apr 2026 | 29.9% | 20.2% | 20.2% | 13.5% | 7.4% | 4% | 4.9% |
| May 2026 | 30.1% | 20.3% | 20.3% | 11.1% | 9.1% | 4.1% | 5% |
| Jun 2026 | 32.8% | 22.2% | 18.1% | 9.9% | 8.1% | 4.4% | 4.4% |
| Jul 2026 | 36.2% | 19.8% | 16.2% | 10.8% | 7.3% | 4.8% | 4.8% |
| Aug 2026 | 36.2% | 19.8% | 16.2% | 10.8% | 7.3% | 4.8% | 4.8% |
| Sep 2026 | 36.2% | 19.8% | 16.2% | 10.8% | 7.3% | 4.8% | 4.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.2% | 1.5M | 0% | 0 points | |
| 2, held 2nd | 19.8% | 823K | 0% | 0 points | |
| 3, held 3rd | 16.2% | 673K | 0% | 0 points | |
| 4, held 4th | 10.8% | 450K | 0% | 0 points | |
| 5, held 5th | 7.3% | 301K | 0% | 0 points | |
| 6, held 6th | 4.8% | 201K | 0% | 0 points | |
| 7, held 7th | 4.8% | 201K | 0% | 0 points |
36.2%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
19.8%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Clinique16.2%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share 0 points.
10.8%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.
5.
NARS7.3%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
6.
MAC4.8%
Held 6th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Revlon4.8%
Held 7th. 201K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Fenty Beauty and its closest rivals
Every comparison with Fenty Beauty
16 comparisons
- Charlotte Tilbury vs Fenty Beauty
- Clinique vs Fenty Beauty
- Fenty Beauty vs Huda Beauty
- Fenty Beauty vs Morphe
- Fenty Beauty vs NYX Professional Makeup
- Fenty Beauty vs Rare Beauty
- Fenty Beauty vs L'Oréal Paris
- Fenty Beauty vs NARS
- Bobbi Brown vs Fenty Beauty
- Fenty Beauty vs Makeup by Mario
- Fenty Beauty vs Tarte
- Fenty Beauty vs Kylie Cosmetics
- Fenty Beauty vs MAC
- Dior vs Fenty Beauty
- Fenty Beauty vs LYS Beauty
- Fenty Beauty vs Westman Atelier
How has branded search demand for Fenty Beauty changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fenty Beauty worldwide fell from 681K to 457K.
- Across the 12 months ending September 2026, Fenty Beauty’s share of searches among lipstick brands worldwide decreased from 14.1% to 10.8%.
- Across the 12 months ending September 2026, Fenty Beauty’s share of searches among lipstick brands worldwide peaked at 14.1% in October 2025 and was lowest at 9.9% in June 2026.
How did search popularity change for lipstick brands worldwide in September 2026?
6 changes
Estimated monthly branded searches for MAC worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
Estimated monthly branded searches for Revlon worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Estimated monthly branded searches for Clinique worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.
Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are Fenty Beauty’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fenty Beauty’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- fenty beauty
- fenty contour stick
Do you work for Fenty Beauty? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Fenty Beauty compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 8th of 28 | 4.9% | Show ranking |
| Lipstick brands | 4th of 7 | 10.8% | Shown above |
| Foundation brands | 3rd of 6 | 17.1% | Show ranking |
| Contour stick brands | 8th of 9 | 0.39% | Show ranking |
Is Fenty Beauty your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.