Fenty Beauty vs MAC:Which is more popular?
In September 2026, Fenty Beauty had more branded searches than MAC among lipstick brands worldwide. Fenty Beauty had about 450,000 branded searches, while MAC had 201,000. Fenty Beauty made up 10.8% of all lipstick brand searches we track, and MAC accounted for 4.8%. When we asked ChatGPT and Google AI Overviews about lipstick brands, MAC appeared in all five answers and Fenty Beauty in two. MAC was mentioned before Fenty Beauty in every answer.
Who do people search for more?
Fenty Beauty, about 2 searches for every 1 for MAC
Who does AI mention more?
MAC, mentioned in every answer we collected
Who does AI recommend more?
MAC, named ahead of Fenty Beauty in every answer
Follow Fenty Beauty vs MAC and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top lipstick brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, MAC appeared in all five answers. Fenty Beauty was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MAC was listed before Fenty Beauty in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- MAC1st
Maybelline2nd
Charlotte Tilbury3rd
Revlon4th
Clinique5th- Fenty Beauty6th
NARS7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maybelline5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MAC5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Charlotte Tilbury4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Revlon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clinique3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Fenty Beauty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- NARS1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lipstick brands
5 answers
Asked ChatGPT
“Which lipstick brand should I buy?”
Asked ChatGPT
“What are the best lipstick brands?”
Asked ChatGPT
“What's the best lipstick brand for everyday makeup?”
Searched Google, AI Overview
“lipstick brands”
Searched Google, AI Overview
“best lipstick”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Fenty Beauty or MAC more popular in search?
This chart shows how often people search Google for Fenty Beauty and MAC by name. Each line represents a brand's share of searches for all seven lipstick brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Fenty Beauty, MAC. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | Maybelline | Clinique | Fenty Beauty | NARS | MAC | Revlon |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 20.9% | 17.2% | 14.1% | 7.7% | 3.5% | 5.2% |
| Nov 2025 | 44.3% | 13.2% | 16.1% | 10.9% | 8.9% | 3.3% | 3.3% |
| Dec 2025 | 43.1% | 15.7% | 15.7% | 10.6% | 7.1% | 3.9% | 3.9% |
| Jan 2026 | 33.3% | 18.2% | 18.2% | 12.2% | 8.2% | 4.5% | 5.5% |
| Feb 2026 | 31% | 20.9% | 17.1% | 14% | 7.7% | 4.2% | 5.1% |
| Mar 2026 | 33.9% | 18.6% | 18.6% | 12.4% | 8.3% | 3.7% | 4.5% |
| Apr 2026 | 29.9% | 20.2% | 20.2% | 13.5% | 7.4% | 4% | 4.9% |
| May 2026 | 30.1% | 20.3% | 20.3% | 11.1% | 9.1% | 4.1% | 5% |
| Jun 2026 | 32.8% | 22.2% | 18.1% | 9.9% | 8.1% | 4.4% | 4.4% |
| Jul 2026 | 36.2% | 19.8% | 16.2% | 10.8% | 7.3% | 4.8% | 4.8% |
| Aug 2026 | 36.2% | 19.8% | 16.2% | 10.8% | 7.3% | 4.8% | 4.8% |
| Sep 2026 | 36.2% | 19.8% | 16.2% | 10.8% | 7.3% | 4.8% | 4.8% |
How has the Fenty Beauty and MAC comparison changed over the last 12 months?
3 findings
- Fenty Beauty was ahead of MAC in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fenty Beauty’s share of searches among lipstick brands worldwide moved from 14.1% to 10.8%, and its estimated monthly branded searches moved from 673K to 450K.
- Across the 12 months ending September 2026, MAC’s share of searches among lipstick brands worldwide moved from 3.5% to 4.8%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for lipstick brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for MAC worldwide rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
Estimated monthly branded searches for Fenty Beauty worldwide fell 33.1% over 12 measured months, from 673K to 450K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fenty Beauty’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fenty Beauty
1 branded search term
- fenty beauty
MAC
1 branded search term
- mac lipstick
Other head-to-heads among lipstick brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.