Brandwave

How popular isCharlotte Tilbury in search?

In August 2026, there were an estimated 1.5M branded searches for Charlotte Tilbury worldwide which held steady over the last 11 months. Charlotte Tilbury holds 57.7% estimated Share of Search among lipstick brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Charlotte Tilbury57.7%
  2. Maybelline31.7%
  3. Revlon7.7%
  4. MAC2.8%
  5. NARS<0.01%
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Which lipstick brands compete with Charlotte Tilbury?

Charlotte Tilbury against lipstick brands worldwide, by month

Share of Search by month for Charlotte Tilbury, Maybelline, Revlon, MAC. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyMaybellineRevlonMACNARS
Oct 202553.2%35.5%8.7%2.6%0.01%
Nov 202571.2%21.2%5.2%2.3%0.01%
Dec 202566.9%24.4%6%2.7%<0.01%
Jan 202656.7%31.1%9.3%2.8%<0.01%
Feb 202652.6%35.5%8.7%3.2%<0.01%
Mar 202657.7%31.7%7.7%2.8%<0.01%
Apr 202652.6%35.5%8.7%3.2%<0.01%
May 202652.6%35.5%8.7%3.2%<0.01%
Jun 202653.8%36.3%7.3%2.7%<0.01%
Jul 202657.7%31.7%7.7%2.8%<0.01%
Aug 202657.7%31.7%7.7%2.8%<0.01%
Sep 2026—————

  1. 1.Charlotte Tilbury

    57.7%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Maybelline

    31.7%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Revlon

    7.7%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MAC

    2.8%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.NARS

    <0.01%

    Held 5th. 170 estimated branded searches, -19% vs prior month. Share 0 points.

Compare search popularity between Charlotte Tilbury and its closest rivals

How has branded search demand for Charlotte Tilbury changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Charlotte Tilbury worldwide held steady at 1.5M.
  • Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide increased from 53.2% to 57.7%.
  • Across the 11 months ending August 2026, Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide peaked at 71.2% in November 2025 and was lowest at 52.6% in April 2026.

How did search popularity change for lipstick brands worldwide in August 2026?

  1. Charlotte Tilbury’s estimated Share of Search among lipstick brands worldwide has gained ground for 3 months in a row, from 52.6% to 57.7% in August 2026.

  2. Estimated monthly branded searches for NARS worldwide fell 46.9% over 11 measured months, from 320 to 170 in August 2026.

  3. Estimated monthly branded searches for Revlon worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

  4. Estimated monthly branded searches for Maybelline worldwide fell 17.7% over 11 measured months, from 1M to 823K in August 2026.

How is Charlotte Tilbury measured?

Brandwave collects information about searches that people make online using Charlotte Tilbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • charlotte tilbury

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How the Brand Demand Index is measured

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