How popular isCharlotte Tilbury in search?
In September 2026, there were an estimated 1.5M branded searches for Charlotte Tilbury worldwide which held steady over the last 12 months. Charlotte Tilbury holds 68.3% estimated Share of Search among face palette brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which face palette brands compete with Charlotte Tilbury?
Share of Search by month for Charlotte Tilbury, Dior, Hourglass. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Dior | Hourglass |
|---|---|---|---|
| Oct 2025 | 71.9% | 21.6% | 6.5% |
| Nov 2025 | 84.5% | 11.3% | 4.2% |
| Dec 2025 | 80% | 16.1% | 3.9% |
| Jan 2026 | 68.6% | 25.2% | 6.2% |
| Feb 2026 | 69.3% | 25.6% | 5.1% |
| Mar 2026 | 73.5% | 22.1% | 4.4% |
| Apr 2026 | 70% | 25.8% | 4.2% |
| May 2026 | 66.2% | 29.8% | 4% |
| Jun 2026 | 70.5% | 26% | 3.5% |
| Jul 2026 | 70.6% | 25.9% | 3.5% |
| Aug 2026 | 70.6% | 25.9% | 3.5% |
| Sep 2026 | 68.3% | 20.5% | 11.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 1.5M | 0% | -2.3 points | |
| 2, held 2nd | 20.5% | 450K | -18.2% | -5.4 points | |
| 3, held 3rd | 11.2% | 246K | +232.4% | +7.7 points |
68.3%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.3 points.
2.
Dior
20.5%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -5.4 points.
11.2%
Held 3rd. 246K estimated branded searches, +232.4% vs prior month. Share +7.7 points.
Compare search popularity between Charlotte Tilbury and its closest rivals
Every comparison with Charlotte Tilbury
32 comparisons
- Charlotte Tilbury vs Estée Lauder
- Charlotte Tilbury vs Maybelline
- Charlotte Tilbury vs Huda Beauty
- Charlotte Tilbury vs Rare Beauty
- Charlotte Tilbury vs NYX
- Charlotte Tilbury vs Dior
- Charlotte Tilbury vs Fenty Beauty
- Charlotte Tilbury vs Morphe
- Charlotte Tilbury vs L'Oréal Paris
- Charlotte Tilbury vs NARS
- Bobbi Brown vs Charlotte Tilbury
- Charlotte Tilbury vs Makeup by Mario
- Charlotte Tilbury vs Tarte
- Charlotte Tilbury vs Pixi
- Charlotte Tilbury vs ColourPop
- Charlotte Tilbury vs Revlon
- Anastasia Beverly Hills vs Charlotte Tilbury
- Charlotte Tilbury vs e.l.f.
- Charlotte Tilbury vs e.l.f. Cosmetics
- Charlotte Tilbury vs Kylie Cosmetics
- Charlotte Tilbury vs Too Faced
- Charlotte Tilbury vs Urban Decay
- Charlotte Tilbury vs NYX Professional Makeup
- Charlotte Tilbury vs Kosas
- Charlotte Tilbury vs MAC
- Charlotte Tilbury vs Essence
- Charlotte Tilbury vs Milk Makeup
- Benefit Cosmetics vs Charlotte Tilbury
- Charlotte Tilbury vs CoverGirl
- Charlotte Tilbury vs Rimmel
- Charlotte Tilbury vs Hourglass
- Charlotte Tilbury vs Revolution Beauty
How has branded search demand for Charlotte Tilbury changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Charlotte Tilbury worldwide held steady at 1.5M.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among face palette brands worldwide decreased from 71.9% to 68.3%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among face palette brands worldwide peaked at 84.5% in November 2025 and was lowest at 66.2% in May 2026.
How did search popularity change for face palette brands worldwide in September 2026?
3 changes
In September 2026, Hourglass gained estimated Share of Search among face palette brands worldwide, from 3.5% to 11.2%.
In September 2026, Dior lost estimated Share of Search among face palette brands worldwide, from 25.9% to 20.5%.
In September 2026, Charlotte Tilbury lost estimated Share of Search among face palette brands worldwide, from 70.6% to 68.3%.
Where does Charlotte Tilbury compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 1st of 27 | 18.8% | Show ranking |
| Lipstick brands | 1st of 5 | 49.6% | Show ranking |
| Eyeshadow palette brands | 1st of 6 | 54.3% | Show ranking |
| Bronzer stick brands | 1st of 5 | 64% | Show ranking |
| Cream bronzer brands | 1st of 4 | 67.8% | Show ranking |
| Face palette brands | 1st of 3 | 68.3% | Shown above |
| Fixing spray brands | 1st of 4 | 69.9% | Show ranking |
How is Charlotte Tilbury measured?
Brandwave collects information about searches that people make online using Charlotte Tilbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- charlotte tilbury
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Is Charlotte Tilbury your brand?
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