Brandwave

Charlotte Tilbury vs Saie:Which is more popular?

In September 2026, Charlotte Tilbury had more branded searches than Saie among cream bronzer brands worldwide. Charlotte Tilbury had about 1.5 million branded searches, while Saie had 110,000. Charlotte Tilbury made up 64.6% of all cream bronzer brand searches we track, and Saie accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about cream bronzer brands, Saie appeared in four of the five answers and Charlotte Tilbury in none.

Among cream bronzer brands worldwide in September 2026

Who do people search for more?

Charlotte Tilbury, about 14 searches for every 1 for Saie

Charlotte Tilbury 1.5M searchesSaie 110K searches

Who does AI mention more?

Saie, mentioned in 4 of 5 answers, Charlotte Tilbury in 0

Saie in 4 of 5Charlotte Tilbury in 0 of 5

Who does AI recommend more?

Saie, the only one of the two named

Saie first in 2Charlotte Tilbury never named

Follow Charlotte Tilbury vs Saie and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top cream bronzer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Saie was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Charlotte Tilbury did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NARS1st
  2. Saie1st
  3. Charlotte Tilbury–
  4. Tarte–
  5. Anastasia Beverly Hills–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Saie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NARS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anastasia Beverly Hills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cream bronzer brands

5 answers

  • Asked ChatGPT

    “Which cream bronzer brand should I buy?”

    1. 1Saie

  • Asked ChatGPT

    “What are the best cream bronzer brands?”

    1. 1Saie
    2. 2NARS

  • Asked ChatGPT

    “What's the best cream bronzer brand for everyday makeup?”

    1. 1Saie

  • Searched Google, AI Overview

    “best cream bronzer”

    1. 1NARS
    2. 2Saie

  • Searched Google, AI Overview

    “cream bronzer for dry skin”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Charlotte Tilbury or Saie more popular in search?

    This chart shows how often people search Google for Charlotte Tilbury and Saie by name. Each line represents a brand's share of searches for all five cream bronzer brands we track, month by month, from English-language searches worldwide.

    Charlotte Tilbury and Saie among cream bronzer brands worldwide, by month

    Share of searches by month for Charlotte Tilbury, Saie. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCharlotte TilburyNARSTarteAnastasia Beverly HillsSaie
    Oct 202555.5%13.6%13.6%11.1%6.1%
    Nov 202566.7%13.4%9%6%4.9%
    Dec 202568.4%11.2%9.2%6.1%5%
    Jan 202659.2%14.5%11.9%7.9%6.5%
    Feb 202659%14.6%11.9%8%6.5%
    Mar 202660.8%14.9%12.2%6.7%5.5%
    Apr 202660.3%14.9%9.9%8.2%6.7%
    May 202647.6%14.4%26.3%6.4%5.3%
    Jun 202659.9%14.8%12.1%6.6%6.6%
    Jul 202663.9%12.8%10.5%7%5.8%
    Aug 202663.9%12.8%10.5%7%5.8%
    Sep 202664.6%13%10.6%7.1%4.7%

    How has the Charlotte Tilbury and Saie comparison changed over the last 12 months?

    3 findings
    • Charlotte Tilbury was ahead of Saie in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Charlotte Tilbury’s share of searches among cream bronzer brands worldwide moved from 55.5% to 64.6%, and its estimated monthly branded searches held steady at 1.5M.
    • Across the 12 months ending September 2026, Saie’s share of searches among cream bronzer brands worldwide moved from 6.1% to 4.7%, and its estimated monthly branded searches moved from 165K to 110K.

    How did search popularity change for cream bronzer brands worldwide in September 2026?

    2 changes

    1. In September 2026, Charlotte Tilbury gained share of searches among cream bronzer brands worldwide, from 63.9% to 64.6%.

    2. In September 2026, Saie lost share of searches among cream bronzer brands worldwide, from 5.8% to 4.7%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Charlotte Tilbury’s and Saie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Charlotte Tilbury

    1 branded search term

    • charlotte tilbury

    Saie

    1 branded search term

    • saie

    How the Brand Demand Index is measured

    Other head-to-heads among cream bronzer brands

    Creator with pink hair and a pink jacket

    Put your own brand in this comparison

    Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

    Start free