Brandwave

How popular isSaie?

In September 2026, people searched for Saie by name about 110,000 times worldwide, a 33.3% decrease from the previous year. These searches made up 4.7% of all global cream bronzer brand searches, placing Saie fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about cream bronzer brands, Saie appeared in four of the five answers and was the joint most recommended of the five.

Search and AI answers in September 2026

Saie is the fifth most searched of 5 competitors and the joint most recommended in AI answers.

  1. Charlotte TilburyShare of searches 64.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. NARSShare of searches 13%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. TarteShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Anastasia Beverly HillsShare of searches 7.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SaieShare of searches 4.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top cream bronzer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Saie was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Saie is the joint most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NARS1st
  2. Saie1st
  3. Charlotte Tilbury–
  4. Tarte–
  5. Anastasia Beverly Hills–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Saie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NARS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anastasia Beverly Hills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cream bronzer brands

5 answers

  • Asked ChatGPT

    “Which cream bronzer brand should I buy?”

    1. 1Saie

  • Asked ChatGPT

    “What are the best cream bronzer brands?”

    1. 1Saie
    2. 2NARS

  • Asked ChatGPT

    “What's the best cream bronzer brand for everyday makeup?”

    1. 1Saie

  • Searched Google, AI Overview

    “best cream bronzer”

    1. 1NARS
    2. 2Saie

  • Searched Google, AI Overview

    “cream bronzer for dry skin”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which cream bronzer brands compete with Saie?

    Saie against cream bronzer brands worldwide, by month

    Share of searches by month for Charlotte Tilbury, NARS, Tarte, Anastasia Beverly Hills, Saie. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCharlotte TilburyNARSTarteAnastasia Beverly HillsSaie
    Oct 202555.5%13.6%13.6%11.1%6.1%
    Nov 202566.7%13.4%9%6%4.9%
    Dec 202568.4%11.2%9.2%6.1%5%
    Jan 202659.2%14.5%11.9%7.9%6.5%
    Feb 202659%14.6%11.9%8%6.5%
    Mar 202660.8%14.9%12.2%6.7%5.5%
    Apr 202660.3%14.9%9.9%8.2%6.7%
    May 202647.6%14.4%26.3%6.4%5.3%
    Jun 202659.9%14.8%12.1%6.6%6.6%
    Jul 202663.9%12.8%10.5%7%5.8%
    Aug 202663.9%12.8%10.5%7%5.8%
    Sep 202664.6%13%10.6%7.1%4.7%

    1. 1.Charlotte Tilbury

      64.6%

      Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.7 points.

    2. 2.NARS

      13%

      Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

    3. 3.Tarte

      10.6%

      Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

    4. 4.Anastasia Beverly Hills

      7.1%

      Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

    5. 5.Saie

      4.7%

      Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1 points.

    Compare popularity between Saie and its closest rivals

    Every comparison with Saie

    9 comparisons

    How has branded search demand for Saie changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Saie worldwide fell from 165K to 110K.
    • Across the 12 months ending September 2026, Saie’s share of searches among cream bronzer brands worldwide decreased from 6.1% to 4.7%.
    • Across the 12 months ending September 2026, Saie’s share of searches among cream bronzer brands worldwide peaked at 6.7% in April 2026 and was lowest at 4.7% in September 2026.

    How did search popularity change for cream bronzer brands worldwide in September 2026?

    5 changes

    1. In September 2026, Charlotte Tilbury gained share of searches among cream bronzer brands worldwide, from 63.9% to 64.6%.

    2. In September 2026, Saie lost share of searches among cream bronzer brands worldwide, from 5.8% to 4.7%.

    3. Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

    4. Estimated monthly branded searches for Tarte worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

    5. Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

    How are Saie’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Saie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • saie

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    How the Brand Demand Index is measured

    Where does Saie compete?

    Saie is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Cream bronzer brands5th of 54.7%Shown above
    Blush brands6th of 84.8%Show ranking
    Creator with pink hair and a pink jacket

    Is Saie your brand?

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