How popular isSaie?
In September 2026, people searched for Saie by name about 110,000 times worldwide, a 33.3% decrease from the previous year. These searches made up 4.8% of all global blush brand searches, placing Saie sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about blush brands, Saie appeared in two of the four answers and was the third most recommended of the eight.
Saie is the sixth most searched of 8 competitors and the third most recommended in AI answers.
MaybellineShare of searches 35.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Rare BeautyShare of searches 24%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
NARSShare of searches 13.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
TarteShare of searches 10.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
SaieShare of searches 4.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
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Top blush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Saie was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Saie is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rare Beauty4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
e.l.f. Cosmetics3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- NARS2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Saie2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milani2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Maybelline0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tarte0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Benefit Cosmetics0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about blush brands
4 answers
Asked ChatGPT
“Which blush brand should I buy?”
Asked ChatGPT
“What are the best blush brands?”
Asked ChatGPT
“What's the best blush brand for everyday makeup?”
Searched Google, AI Overview
“blush brands”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best blush”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which blush brands compete with Saie?
Share of searches by month for Maybelline, Rare Beauty, NARS, Tarte, e.l.f. Cosmetics, Saie, Milani. The figures are in the table below the chart.
View monthly share of searches table
| Month | Maybelline | Rare Beauty | NARS | Tarte | e.l.f. Cosmetics | Saie | Milani | Benefit Cosmetics |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 27% | 12.1% | 12.1% | 6.6% | 5.4% | 2% | 2% |
| Nov 2025 | 25.4% | 31% | 17.1% | 11.4% | 5.1% | 6.2% | 1.9% | 1.9% |
| Dec 2025 | 29.8% | 29.8% | 13.4% | 11% | 6% | 6% | 2.2% | 1.8% |
| Jan 2026 | 29.7% | 29.7% | 13.3% | 10.9% | 6% | 6% | 2.7% | 1.8% |
| Feb 2026 | 33.9% | 27.7% | 12.4% | 10.1% | 5.6% | 5.6% | 3% | 1.7% |
| Mar 2026 | 32% | 26.1% | 14.3% | 11.7% | 6.4% | 5.2% | 2.3% | 1.9% |
| Apr 2026 | 34.2% | 27.9% | 12.5% | 8.3% | 6.9% | 5.6% | 2.5% | 2.1% |
| May 2026 | 28.9% | 19.3% | 12.9% | 23.6% | 7.1% | 4.7% | 2.1% | 1.4% |
| Jun 2026 | 37.1% | 20.3% | 13.6% | 11.1% | 7.4% | 6.1% | 2.7% | 1.8% |
| Jul 2026 | 33.7% | 27.5% | 12.3% | 10.1% | 6.8% | 5.5% | 2.5% | 1.7% |
| Aug 2026 | 35.5% | 23.7% | 13% | 10.6% | 7.1% | 5.8% | 2.6% | 1.7% |
| Sep 2026 | 35.8% | 24% | 13.1% | 10.7% | 7.2% | 4.8% | 2.6% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.8% | 823K | 0% | +0.4 points | |
| 2, held 2nd | 24% | 550K | 0% | +0.3 points | |
| 3, held 3rd | 13.1% | 301K | 0% | +0.1 points | |
| 4, held 4th | 10.7% | 246K | 0% | +0.1 points | |
| 5, held 5th | 7.2% | 165K | 0% | +0.1 points | |
| 6, held 6th | 4.8% | 110K | -18.5% | -1 points | |
| 7, held 7th | 2.6% | 60.5K | 0% | 0 points | |
| 8, held 8th | 1.8% | 40.5K | 0% | 0 points |
35.8%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +0.4 points.
24%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
NARS13.1%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Tarte10.7%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.
7.2%
Held 5th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Saie4.8%
Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share -1 points.
7.
Milani2.6%
Held 7th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
1.8%
Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Saie and its closest rivals
Every comparison with Saie
9 comparisons
How has branded search demand for Saie changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Saie worldwide fell from 165K to 110K.
- Across the 12 months ending September 2026, Saie’s share of searches among blush brands worldwide decreased from 5.4% to 4.8%.
- Across the 12 months ending September 2026, Saie’s share of searches among blush brands worldwide peaked at 6.2% in November 2025 and was lowest at 4.7% in May 2026.
How did search popularity change for blush brands worldwide in September 2026?
6 changes
In September 2026, Saie lost share of searches among blush brands worldwide, from 5.8% to 4.8%.
Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Estimated monthly branded searches for Tarte worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.
Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Estimated monthly branded searches for e.l.f. Cosmetics worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How are Saie’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Saie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- saie
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Where does Saie compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Cream bronzer brands | 5th of 5 | 4.7% | Show ranking |
| Blush brands | 6th of 8 | 4.8% | Shown above |
Is Saie your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.