Kjaer Weis vs Saie:Which is more popular?
In October 2026, Saie had more branded searches than Kjaer Weis among clean makeup brands worldwide. Saie had about 165,000 branded searches, while Kjaer Weis had 4,400. Saie made up 16.2% of all clean makeup brand searches we track, and Kjaer Weis accounted for 0.43%. When we asked ChatGPT and Google AI Overviews about clean makeup brands, Saie appeared in three of the five answers and Kjaer Weis in none.
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Top clean makeup brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Saie was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kjaer Weis did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
ILIA1st
Merit2nd
Saie3rd
Tower 284th
RMS Beauty5th
Kosas6th
Well People7th
bareMinerals8th
Jones Road–- +2 more
Kjaer Weis–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Merit4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ILIA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Saie3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kosas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RMS Beauty3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Well People3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tower 282 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
bareMinerals2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jones Road0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kjaer Weis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clean makeup brands
5 answers
Asked ChatGPT
“Which clean makeup brand should I buy?”
Asked ChatGPT
“What are the best clean makeup brands?”
Asked ChatGPT
“What's the best clean makeup for sensitive skin?”
Searched Google, AI Overview
“clean makeup”
Searched Google, AI Overview
“non toxic makeup”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Kjaer Weis or Saie more popular in search?
This chart shows how often people search Google for Kjaer Weis and Saie by name. Each line represents a brand's share of searches for all 12 clean makeup brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Saie, Kjaer Weis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Jones Road | Saie | Tower 28 | Westman Atelier | bareMinerals | Merit | Kosas | RMS Beauty | ILIA | Ere Perez | Well People | Kjaer Weis |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 13.6% | 16.7% | 13.6% | 9.2% | 13.6% | 13.6% | 9.2% | 5% | 3.4% | 1.2% | 0.45% | 0.45% |
| Dec 2025 | 14.2% | 17.3% | 14.2% | 9.5% | 14.2% | 11.6% | 7.8% | 6.4% | 2.8% | 1% | 0.46% | 0.46% |
| Jan 2026 | 15.4% | 15.4% | 15.4% | 10.3% | 12.6% | 10.3% | 8.5% | 6.9% | 3.1% | 1.1% | 0.5% | 0.5% |
| Feb 2026 | 14.2% | 14.2% | 14.2% | 11.6% | 14.2% | 11.6% | 7.8% | 6.4% | 3.5% | 1.3% | 0.69% | 0.46% |
| Mar 2026 | 14.7% | 12% | 14.7% | 12% | 14.7% | 12% | 8.1% | 6.6% | 3% | 1.1% | 0.59% | 0.48% |
| Apr 2026 | 15.5% | 12.7% | 15.5% | 12.7% | 12.7% | 10.3% | 8.5% | 6.9% | 3.1% | 1.1% | 0.62% | 0.51% |
| May 2026 | 16.1% | 13.2% | 16.1% | 10.7% | 13.2% | 8.8% | 8.8% | 5.9% | 4.8% | 1.2% | 0.53% | 0.53% |
| Jun 2026 | 14.3% | 14.3% | 17.5% | 9.6% | 14.3% | 9.6% | 9.6% | 5.3% | 2.9% | 1.6% | 0.57% | 0.47% |
| Jul 2026 | 14.6% | 14.6% | 17.8% | 11.9% | 11.9% | 9.8% | 8% | 6.5% | 2.4% | 1.3% | 0.58% | 0.58% |
| Aug 2026 | 14.1% | 14.1% | 17.2% | 14.1% | 11.5% | 9.4% | 9.4% | 5.2% | 2.8% | 1.3% | 0.56% | 0.46% |
| Sep 2026 | 17.4% | 11.6% | 17.4% | 14.3% | 11.6% | 9.6% | 7.8% | 5.2% | 2.9% | 1.3% | 0.46% | 0.46% |
| Oct 2026 | 16.2% | 16.2% | 16.2% | 13.3% | 10.8% | 10.8% | 7.3% | 4.9% | 2.2% | 1.2% | 0.53% | 0.43% |
How has branded search for Kjaer Weis and Saie changed worldwide over the last 12 months?
3 findings
- Saie was ahead of Kjaer Weis in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Kjaer Weis’ share of searches among clean makeup brands worldwide moved from 0.45% to 0.43%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
- Across the 12 months ending October 2026, Saie’s share of searches among clean makeup brands worldwide moved from 16.7% to 16.2%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for clean makeup brands worldwide in October 2026?
2 changes

In October 2026, Saie overtook Tower 28 and 2 others to rank 2nd among clean makeup brands worldwide, with 16.2% of the searches.

In October 2026, Kjaer Weis fell from 11th to 12th among clean makeup brands worldwide.
How are Kjaer Weis’ and Saie’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kjaer Weis’ and Saie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kjaer Weis
1 branded search term
- kjaer weis
Saie
1 branded search term
- saie
Other head-to-heads among clean makeup brands

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