Brandwave

How popular isSaie in search?

In September 2026, people searched for Saie by name about 110,000 times worldwide, a 33.3% decrease from the previous year. These searches made up 4.7% of all global cream bronzer brand searches, placing Saie fifth out of five brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Charlotte Tilbury64.6%
  2. NARS13%
  3. Tarte10.6%
  4. Anastasia Beverly Hills7.1%
  5. Saie4.7%
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Which cream bronzer brands compete with Saie?

Saie against cream bronzer brands worldwide, by month

Share of searches by month for Charlotte Tilbury, NARS, Tarte, Anastasia Beverly Hills, Saie. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyNARSTarteAnastasia Beverly HillsSaie
Oct 202555.5%13.6%13.6%11.1%6.1%
Nov 202566.7%13.4%9%6%4.9%
Dec 202568.4%11.2%9.2%6.1%5%
Jan 202659.2%14.5%11.9%7.9%6.5%
Feb 202659%14.6%11.9%8%6.5%
Mar 202660.8%14.9%12.2%6.7%5.5%
Apr 202660.3%14.9%9.9%8.2%6.7%
May 202647.6%14.4%26.3%6.4%5.3%
Jun 202659.9%14.8%12.1%6.6%6.6%
Jul 202663.9%12.8%10.5%7%5.8%
Aug 202663.9%12.8%10.5%7%5.8%
Sep 202664.6%13%10.6%7.1%4.7%

  1. 1.Charlotte Tilbury

    64.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.NARS

    13%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Tarte

    10.6%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Anastasia Beverly Hills

    7.1%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Saie

    4.7%

    Held 5th. 110K estimated branded searches, -18.5% vs prior month. Share -1 points.

Compare search popularity between Saie and its closest rivals

Every comparison with Saie

9 comparisons

How has branded search demand for Saie changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Saie worldwide fell from 165K to 110K.
  • Across the 12 months ending September 2026, Saie’s share of searches among cream bronzer brands worldwide decreased from 6.1% to 4.7%.
  • Across the 12 months ending September 2026, Saie’s share of searches among cream bronzer brands worldwide peaked at 6.7% in April 2026 and was lowest at 4.7% in September 2026.

How did search popularity change for cream bronzer brands worldwide in September 2026?

5 changes

  1. In September 2026, Charlotte Tilbury gained share of searches among cream bronzer brands worldwide, from 63.9% to 64.6%.

  2. In September 2026, Saie lost share of searches among cream bronzer brands worldwide, from 5.8% to 4.7%.

  3. Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

  4. Estimated monthly branded searches for Tarte worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  5. Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are Saie’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Saie’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • saie

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How the Brand Demand Index is measured

Where does Saie compete?

Saie is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cream bronzer brands5th of 54.7%Shown above
Blush brands6th of 84.8%Show ranking
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