Brandwave

Anastasia Beverly Hills vs Saie:Which is more popular?

In September 2026, Anastasia Beverly Hills had more branded searches than Saie among cream bronzer brands worldwide. Anastasia Beverly Hills had about 165,000 branded searches, while Saie had 110,000. Anastasia Beverly Hills made up 7.1% of all cream bronzer brand searches we track, and Saie accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about cream bronzer brands, Saie appeared in four of the five answers and Anastasia Beverly Hills in none.

Among cream bronzer brands worldwide in September 2026

Who do people search for more?

Anastasia Beverly Hills, about 50% more searches than Saie

Anastasia Beverly Hills 165K searchesSaie 110K searches

Who does AI mention more?

Saie, mentioned in 4 of 5 answers, Anastasia Beverly Hills in 0

Saie in 4 of 5Anastasia Beverly Hills in 0 of 5

Who does AI recommend more?

Saie, the only one of the two named

Saie first in 2Anastasia Beverly Hills never named

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Top cream bronzer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Saie was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Anastasia Beverly Hills did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NARS1st
  2. Saie1st
  3. Charlotte Tilbury–
  4. Tarte–
  5. Anastasia Beverly Hills–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Saie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NARS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tarte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anastasia Beverly Hills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about cream bronzer brands

5 answers

  • Asked ChatGPT

    “Which cream bronzer brand should I buy?”

    1. 1Saie

  • Asked ChatGPT

    “What are the best cream bronzer brands?”

    1. 1Saie
    2. 2NARS

  • Asked ChatGPT

    “What's the best cream bronzer brand for everyday makeup?”

    1. 1Saie

  • Searched Google, AI Overview

    “best cream bronzer”

    1. 1NARS
    2. 2Saie

  • Searched Google, AI Overview

    “cream bronzer for dry skin”

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Anastasia Beverly Hills or Saie more popular in search?

    This chart shows how often people search Google for Anastasia Beverly Hills and Saie by name. Each line represents a brand's share of searches for all five cream bronzer brands we track, month by month, from English-language searches worldwide.

    Anastasia Beverly Hills and Saie among cream bronzer brands worldwide, by month

    Share of searches by month for Anastasia Beverly Hills, Saie. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCharlotte TilburyNARSTarteAnastasia Beverly HillsSaie
    Oct 202555.5%13.6%13.6%11.1%6.1%
    Nov 202566.7%13.4%9%6%4.9%
    Dec 202568.4%11.2%9.2%6.1%5%
    Jan 202659.2%14.5%11.9%7.9%6.5%
    Feb 202659%14.6%11.9%8%6.5%
    Mar 202660.8%14.9%12.2%6.7%5.5%
    Apr 202660.3%14.9%9.9%8.2%6.7%
    May 202647.6%14.4%26.3%6.4%5.3%
    Jun 202659.9%14.8%12.1%6.6%6.6%
    Jul 202663.9%12.8%10.5%7%5.8%
    Aug 202663.9%12.8%10.5%7%5.8%
    Sep 202664.6%13%10.6%7.1%4.7%

    How has the Anastasia Beverly Hills and Saie comparison changed over the last 12 months?

    3 findings

    How did search popularity change for cream bronzer brands worldwide in September 2026?

    2 changes

    1. In September 2026, Saie lost share of searches among cream bronzer brands worldwide, from 5.8% to 4.7%.

    2. Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Anastasia Beverly Hills’ and Saie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Anastasia Beverly Hills

    1 branded search term

    • anastasia beverly hills

    Saie

    1 branded search term

    • saie

    How the Brand Demand Index is measured

    Other head-to-heads among cream bronzer brands

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