NARS vs Saie:Which is more popular?
In September 2026, NARS had more branded searches than Saie among cream bronzer brands worldwide. NARS had about 301,000 branded searches, while Saie had 110,000. NARS made up 13% of all cream bronzer brand searches we track, and Saie accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about cream bronzer brands, Saie appeared in four of the five answers and NARS in two. NARS and Saie were each mentioned first in one of the two answers.
Who do people search for more?
NARS, about 3 searches for every 1 for Saie
Who does AI recommend more?
Each is named first in 1 of 2 answers.
Follow NARS vs Saie and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cream bronzer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Saie was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. NARS was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. NARS and Saie were each listed first in one of the two answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Saie4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- NARS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Charlotte Tilbury0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tarte0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anastasia Beverly Hills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cream bronzer brands
5 answers
Asked ChatGPT
“Which cream bronzer brand should I buy?”
- 1Saie
- 1
Asked ChatGPT
“What are the best cream bronzer brands?”
Asked ChatGPT
“What's the best cream bronzer brand for everyday makeup?”
- 1Saie
- 1
Searched Google, AI Overview
“best cream bronzer”
Searched Google, AI Overview
“cream bronzer for dry skin”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is NARS or Saie more popular in search?
This chart shows how often people search Google for NARS and Saie by name. Each line represents a brand's share of searches for all five cream bronzer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for NARS, Saie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Charlotte Tilbury | NARS | Tarte | Anastasia Beverly Hills | Saie |
|---|---|---|---|---|---|
| Oct 2025 | 55.5% | 13.6% | 13.6% | 11.1% | 6.1% |
| Nov 2025 | 66.7% | 13.4% | 9% | 6% | 4.9% |
| Dec 2025 | 68.4% | 11.2% | 9.2% | 6.1% | 5% |
| Jan 2026 | 59.2% | 14.5% | 11.9% | 7.9% | 6.5% |
| Feb 2026 | 59% | 14.6% | 11.9% | 8% | 6.5% |
| Mar 2026 | 60.8% | 14.9% | 12.2% | 6.7% | 5.5% |
| Apr 2026 | 60.3% | 14.9% | 9.9% | 8.2% | 6.7% |
| May 2026 | 47.6% | 14.4% | 26.3% | 6.4% | 5.3% |
| Jun 2026 | 59.9% | 14.8% | 12.1% | 6.6% | 6.6% |
| Jul 2026 | 63.9% | 12.8% | 10.5% | 7% | 5.8% |
| Aug 2026 | 63.9% | 12.8% | 10.5% | 7% | 5.8% |
| Sep 2026 | 64.6% | 13% | 10.6% | 7.1% | 4.7% |
How has the NARS and Saie comparison changed over the last 12 months?
3 findings
- NARS was ahead of Saie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NARS’s share of searches among cream bronzer brands worldwide moved from 13.6% to 13%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Saie’s share of searches among cream bronzer brands worldwide moved from 6.1% to 4.7%, and its estimated monthly branded searches moved from 165K to 110K.
How did search popularity change for cream bronzer brands worldwide in September 2026?
2 changes
In September 2026, Saie lost share of searches among cream bronzer brands worldwide, from 5.8% to 4.7%.
Estimated monthly branded searches for NARS worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using NARS’s and Saie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cream bronzer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.