Brandwave

How popular isCharlotte Tilbury in search?

In September 2026, there were an estimated 1.5M branded searches for Charlotte Tilbury worldwide which held steady over the last 12 months. Charlotte Tilbury holds 16.2% estimated Share of Search among cream Bronzer brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Chanel79.4%
  2. Charlotte Tilbury16.2%
  3. Tarte2.7%
  4. Anastasia Beverly Hills1.8%
  5. NARS<0.01%
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Which cream Bronzer brands compete with Charlotte Tilbury?

Charlotte Tilbury against cream Bronzer brands worldwide, by month

Share of Search by month for Chanel, Charlotte Tilbury, Tarte. The figures are in the table below the chart.

View monthly share of search table
MonthChanelCharlotte TilburyTarteAnastasia Beverly HillsNARS
Oct 202577%15.9%3.9%3.2%<0.01%
Nov 202562.7%30.5%4.1%2.7%<0.01%
Dec 202573.5%21.6%2.9%1.9%<0.01%
Jan 202685.8%10.6%2.1%1.4%<0.01%
Feb 202681.7%13.7%2.8%1.9%<0.01%
Mar 202680.3%15%3%1.7%<0.01%
Apr 202682.1%13.8%2.3%1.9%<0.01%
May 202682.6%10.3%5.7%1.4%<0.01%
Jun 202687.6%9.4%1.9%1%<0.01%
Jul 202680.7%15.1%2.5%1.7%<0.01%
Aug 202679.4%16.2%2.7%1.8%<0.01%
Sep 202679.4%16.2%2.7%1.8%<0.01%

  1. 1.Chanel

    79.4%

    Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Charlotte Tilbury

    16.2%

    Held 2nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Tarte

    2.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Anastasia Beverly Hills

    1.8%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.NARS

    <0.01%

    Held 5th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Charlotte Tilbury and its closest rivals

Every comparison with Charlotte Tilbury

How has branded search demand for Charlotte Tilbury changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Charlotte Tilbury worldwide held steady at 1.5M.
  • Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among cream Bronzer brands worldwide peaked at 30.5% in November 2025 and was lowest at 9.4% in June 2026.

How did search popularity change for cream Bronzer brands worldwide in September 2026?

  1. Estimated monthly branded searches for NARS worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

  2. Estimated monthly branded searches for Anastasia Beverly Hills worldwide fell 45.2% over 12 measured months, from 301K to 165K in September 2026.

  3. Estimated monthly branded searches for Tarte worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

Where does Charlotte Tilbury compete?

Charlotte Tilbury is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cream Bronzer brands2nd of 516.2%Shown above
Makeup and cosmetics brands1st of 2719.2%Show ranking
Spf brands3rd of 820.1%Show ranking
Makeup setting spray brands1st of 830%Show ranking
Eyeshadow palette brands1st of 844.6%Show ranking
Face Palette brands1st of 357.2%Show ranking
Lipstick brands1st of 557.7%Show ranking
Bronzer Stick brands1st of 565.2%Show ranking
Fixing Spray brands1st of 467.7%Show ranking

How is Charlotte Tilbury measured?

Brandwave collects information about searches that people make online using Charlotte Tilbury’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • charlotte tilbury

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How the Brand Demand Index is measured

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