Face palette brands:Which are searched most?
In September 2026, Charlotte Tilbury was the most searched among face palette brands worldwide, with an estimated 1.5M branded searches and 68.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Charlotte Tilbury68.3%Dior20.5%
Hourglass11.2%
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Share of SearchLeaderboard
Compare the face palette brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charlotte Tilbury, Dior, Hourglass. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Dior | Hourglass |
|---|---|---|---|
| Oct 2025 | 71.9% | 21.6% | 6.5% |
| Nov 2025 | 84.5% | 11.3% | 4.2% |
| Dec 2025 | 80% | 16.1% | 3.9% |
| Jan 2026 | 68.6% | 25.2% | 6.2% |
| Feb 2026 | 69.3% | 25.6% | 5.1% |
| Mar 2026 | 73.5% | 22.1% | 4.4% |
| Apr 2026 | 70% | 25.8% | 4.2% |
| May 2026 | 66.2% | 29.8% | 4% |
| Jun 2026 | 70.5% | 26% | 3.5% |
| Jul 2026 | 70.6% | 25.9% | 3.5% |
| Aug 2026 | 70.6% | 25.9% | 3.5% |
| Sep 2026 | 68.3% | 20.5% | 11.2% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 68.3% | 1.5M | 0% | -2.3 points | |
| 2, held 2nd | 20.5% | 450K | -18.2% | -5.4 points | |
| 3, held 3rd | 11.2% | 246K | +232.4% | +7.7 points |
68.3%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.3 points.
2.
20.5%
Held 2nd. 450K estimated branded searches, -18.2% vs prior month. Share -5.4 points.
11.2%
Held 3rd. 246K estimated branded searches, +232.4% vs prior month. Share +7.7 points.
Compare search popularity between leading brands
Which brand is most popular in search among face palette brands worldwide?
3 brands
In September 2026, Charlotte Tilbury was the most searched among face palette brands worldwide, with an estimated 1.5M branded searches and 68.3% estimated Share of Search within this set. Dior is in 2nd place, 47.8 percentage points behind at 20.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Charlotte Tilbury | 71.9% → 68.3% | 84.5%Nov 2025 | 66.2%May 2026 | 1st |
| Dior | 21.6% → 20.5% | 29.8%May 2026 | 11.3%Nov 2025 | 2nd |
| Hourglass | 6.5% → 11.2% | 11.2%Sep 2026 | 3.5%Jul 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among face palette brands worldwide decreased from 71.9% to 68.3%.
- Across the 12 months ending September 2026, Dior’s estimated Share of Search among face palette brands worldwide decreased from 21.6% to 20.5%.
- Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among face palette brands worldwide increased from 6.5% to 11.2%.
- Across the 12 months ending September 2026, Charlotte Tilbury’s estimated Share of Search among face palette brands worldwide peaked at 84.5% in November 2025 and was lowest at 66.2% in May 2026.
- Across the 12 months ending September 2026, Dior’s estimated Share of Search among face palette brands worldwide peaked at 29.8% in May 2026 and was lowest at 11.3% in November 2025.
- Across the 12 months ending September 2026, Hourglass’ estimated Share of Search among face palette brands worldwide peaked at 11.2% in September 2026 and was lowest at 3.5% in July 2026.
How did search popularity change for face palette brands worldwide in September 2026?
3 changes
In September 2026, Hourglass gained estimated Share of Search among face palette brands worldwide, from 3.5% to 11.2%.
In September 2026, Dior lost estimated Share of Search among face palette brands worldwide, from 25.9% to 20.5%.
In September 2026, Charlotte Tilbury lost estimated Share of Search among face palette brands worldwide, from 70.6% to 68.3%.
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