Brandwave

How popular isDior in search?

In September 2026, there were an estimated 450K branded searches for Dior worldwide which held steady over the last 12 months. Dior holds 17.2% estimated Share of Search among face Palette brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Charlotte Tilbury57.2%
  2. Hourglass25.7%
  3. Dior17.2%
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Which face Palette brands compete with Dior?

Dior against face Palette brands worldwide, by month

Share of Search by month for Charlotte Tilbury, Hourglass, Dior. The figures are in the table below the chart.

View monthly share of search table
MonthCharlotte TilburyHourglassDior
Oct 202560%22%18%
Nov 202574.9%15%10.1%
Dec 202571.4%14.3%14.3%
Jan 202657.7%21.2%21.2%
Feb 202657.5%21.2%21.2%
Mar 202660%22%18%
Apr 202655%24.8%20.3%
May 202652.6%23.7%23.7%
Jun 202657.5%21.2%21.2%
Jul 202660%18%22%
Aug 202660%18%22%
Sep 202657.2%25.7%17.2%

  1. 1.Charlotte Tilbury

    57.2%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -2.8 points.

  2. 2.Hourglass

    25.7%

    Moved from 3rd to 2nd. 673K estimated branded searches, +49.6% vs prior month. Share +7.7 points.

  3. 3.Dior

    17.2%

    Moved from 2nd to 3rd. 450K estimated branded searches, -18.2% vs prior month. Share -4.8 points.

Compare search popularity between Dior and its closest rivals

Every comparison with Dior

How has branded search demand for Dior changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dior worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Dior’s estimated Share of Search among face Palette brands worldwide decreased from 18% to 17.2%.
  • Across the 12 months ending September 2026, Dior’s estimated Share of Search among face Palette brands worldwide peaked at 23.7% in May 2026 and was lowest at 10.1% in November 2025.

How did search popularity change for face Palette brands worldwide in September 2026?

  1. In September 2026, Hourglass overtook Dior to rank 2nd among face Palette brands worldwide, with 25.7% estimated Share of Search.

  2. In September 2026, Dior lost estimated Share of Search among face Palette brands worldwide, from 22% to 17.2%.

  3. In September 2026, Charlotte Tilbury lost estimated Share of Search among face Palette brands worldwide, from 60% to 57.2%.

Where does Dior compete?

Dior is ranked in 23 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baseball Cap brands7th of 81%Show ranking
Rain Boots brands7th of 81.2%Show ranking
Crossbody Bag brands8th of 81.2%Show ranking
Cross Body Bag brands6th of 71.3%Show ranking
Trench Coat brands7th of 81.5%Show ranking
Luxury fashion houses7th of 71.7%Show ranking
Saddle Bag brands8th of 81.9%Show ranking
Sunglasses Case brands8th of 82.3%Show ranking
Prescription glasses brands7th of 72.4%Show ranking
Scarf brands7th of 82.6%Show ranking
Sunglasses Women brands7th of 72.6%Show ranking
Brooch Pin brands5th of 82.7%Show ranking
Sunglasses Men brands8th of 83.1%Show ranking
Body Spray brands6th of 83.3%Show ranking
Charm Bracelet brands4th of 83.4%Show ranking
Designer perfume brands5th of 53.6%Show ranking
Deodorant Spray brands4th of 64.3%Show ranking
Body oil brands3rd of 74.6%Show ranking
Silk Scarf brands4th of 44.7%Show ranking
Body Mist brands3rd of 55%Show ranking
Makeup setting spray brands5th of 89%Show ranking
Eyeshadow palette brands3rd of 813.4%Show ranking
Face Palette brands3rd of 317.2%Shown above

How is Dior measured?

Brandwave collects information about searches that people make online using Dior’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dior bag

How the Brand Demand Index is measured

Who owns Dior?

Dior is owned by LVMH. Brandwave also tracks TAG Heuer, Louis Vuitton, Moët & Chandon and Veuve Clicquot, owned by the same company, worldwide.

Do you work for Dior? To request corrections or removal please contact us via our support page and we will be happy to assist.

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