Dior vs The Row:Which is more popular?
In September 2026, Dior had more branded searches than The Row among luxury fashion houses worldwide. Dior had about 450,000 branded searches, while The Row had 125,000. Dior made up 1.5% of all luxury fashion house searches we track, and The Row accounted for 0.42%. When we asked ChatGPT and Google AI Overviews about luxury fashion houses, Dior appeared in four of the five answers and The Row in three. Dior was mentioned before The Row in every answer that named either.
Who do people search for more?
Dior, about 4 searches for every 1 for The Row
Who does AI mention more?
Dior, mentioned in 4 of 5 answers, The Row in 3
Who does AI recommend more?
Dior, named ahead of The Row in 4 of 4 answers
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Top luxury fashion houses in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dior was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. The Row was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dior was listed before The Row in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Chanel1st
Hermès2nd
Saint Laurent3rd
Louis Vuitton4th- Dior5th
Bottega Veneta6th
Prada7th
Gucci8th
Loro Piana9th
The Row10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Chanel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hermès5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Saint Laurent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bottega Veneta4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Dior4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Louis Vuitton3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gucci3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prada3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Loro Piana3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- The Row3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about luxury fashion houses
5 answers
Asked ChatGPT
“Which luxury fashion house should I buy?”
Asked ChatGPT
“What are the best luxury fashion houses?”
Asked ChatGPT
“What's the best luxury fashion house for designer clothing?”
Searched Google, AI Overview
“luxury fashion houses”
Searched Google, AI Overview
“luxury clothing brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Dior or The Row more popular in search?
This chart shows how often people search Google for Dior and The Row by name. Each line represents a brand's share of searches for all 11 luxury fashion houses we track, month by month, from English-language searches worldwide.
Share of searches by month for Dior, The Row. The figures are in the table below the chart.
View monthly share of searches table
| Month | Louis Vuitton | Chanel | Hermès | Gucci | Prada | Loro Piana | Bottega Veneta | Saint Laurent | Brunello Cucinelli | Dior | The Row |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 23.1% | 15.9% | 10.6% | 7.1% | 4.8% | 3.2% | 3.2% | 1.7% | 1.4% | 0.42% |
| Nov 2025 | 32.5% | 21% | 15.3% | 10.2% | 6.8% | 4.6% | 3.1% | 3.1% | 1.7% | 1.4% | 0.33% |
| Dec 2025 | 31.6% | 22.8% | 14.9% | 10% | 6.7% | 4.5% | 3% | 3% | 2% | 1.3% | 0.29% |
| Jan 2026 | 28.5% | 31.5% | 13% | 8.7% | 5.8% | 3.9% | 2.6% | 2.6% | 1.7% | 1.4% | 0.28% |
| Feb 2026 | 30.9% | 25% | 14.1% | 9.4% | 6.3% | 4.2% | 3.4% | 2.8% | 1.9% | 1.5% | 0.32% |
| Mar 2026 | 28.1% | 25% | 15.6% | 10.5% | 5.7% | 4.7% | 3.8% | 3.1% | 1.7% | 1.4% | 0.35% |
| Apr 2026 | 28.4% | 23% | 15.8% | 10.6% | 7.1% | 4.7% | 3.9% | 3.2% | 1.7% | 1.4% | 0.34% |
| May 2026 | 26.2% | 28.4% | 14.6% | 9.8% | 6.5% | 4.4% | 3.6% | 2.9% | 1.6% | 1.6% | 0.33% |
| Jun 2026 | 25.5% | 33.4% | 14.7% | 8% | 5.4% | 4.4% | 2.9% | 2.4% | 1.6% | 1.3% | 0.32% |
| Jul 2026 | 28.1% | 25.8% | 16.1% | 8.8% | 5.9% | 4.8% | 3.2% | 3.2% | 1.8% | 1.8% | 0.35% |
| Aug 2026 | 28.5% | 24.1% | 16.4% | 9% | 6% | 4.9% | 4% | 3.3% | 1.8% | 1.8% | 0.36% |
| Sep 2026 | 29.4% | 24.9% | 13.8% | 9.3% | 6.2% | 5.1% | 4.1% | 3.4% | 1.9% | 1.5% | 0.42% |
How has the Dior and The Row comparison changed over the last 12 months?
3 findings
- Dior was ahead of The Row in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dior’s share of searches among luxury fashion houses worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, The Row’s share of searches among luxury fashion houses worldwide held steady at 0.42%, and its estimated monthly branded searches moved from 131K to 125K.
How did search popularity change for luxury fashion houses worldwide in September 2026?
0 changes
Neither Dior nor The Row moved beyond provider rounding among luxury fashion houses in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dior’s and The Row’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among luxury fashion houses
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