Dior vs Versace:Which is more popular by branded search?
In August 2026, Versace had more branded searches than Dior among designer perfume brands worldwide. Versace was estimated to have 1.5M branded searches compared to Dior’s 450K, and held a 16.6% Share of Search versus Dior’s 5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dior or Versace?
Compare the designer fragrance brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Versace, Dior. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Gucci | Versace | Marc Jacobs | Dior |
|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 35.4% | 15.8% | 8.7% | 4.8% |
| Nov 2025 | 33.6% | 33.6% | 18.3% | 10% | 4.5% |
| Dec 2025 | 38.2% | 31.2% | 17.1% | 9.3% | 4.2% |
| Jan 2026 | 38.8% | 31.8% | 17.4% | 7.8% | 4.3% |
| Feb 2026 | 38.8% | 31.7% | 17.4% | 7.8% | 4.3% |
| Mar 2026 | 40% | 32.8% | 14.7% | 8.1% | 4.4% |
| Apr 2026 | 35.9% | 35.9% | 16.1% | 7.2% | 4.8% |
| May 2026 | 38.8% | 31.8% | 17.4% | 7.8% | 4.3% |
| Jun 2026 | 37.1% | 30.3% | 16.6% | 11.1% | 5% |
| Jul 2026 | 37.1% | 30.3% | 16.6% | 11.1% | 5% |
| Aug 2026 | 37.1% | 30.3% | 16.6% | 11.1% | 5% |
| Sep 2026 | — | — | — | — | — |
How has the Dior and Versace comparison changed over the last 12 months?
3 findings
- Versace was ahead of Dior in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dior’s estimated Share of Search among designer perfume brands worldwide moved from 4.8% to 5%, and its estimated monthly branded searches held steady at 450K.
- Across the 11 months ending August 2026, Versace’s estimated Share of Search among designer perfume brands worldwide moved from 15.8% to 16.6%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for designer perfume brands worldwide in August 2026?
0 changes
Neither Dior nor Versace moved beyond provider rounding among designer perfume brands in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dior’s and Versace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.