Brandwave

Dior vs NYX Professional Makeup:Which is more popular?

In September 2026, NYX Professional Makeup had more branded searches than Dior among contour stick brands worldwide. NYX Professional Makeup had about 640,000 branded searches, while Dior had 8,100. NYX Professional Makeup made up 38.1% of all contour stick brand searches we track, and Dior accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about contour stick brands, NYX Professional Makeup appeared in four of the five answers and Dior in none.

Among contour stick brands worldwide in September 2026

Who do people search for more?

NYX Professional Makeup, about 79 searches for every 1 for Dior

NYX Professional Makeup 640K searchesDior 8.1K searches

Who does AI mention more?

NYX Professional Makeup, mentioned in 4 of 5 answers, Dior in 0

NYX Professional Makeup in 4 of 5Dior in 0 of 5

Who does AI recommend more?

NYX Professional Makeup, the only one of the two named

NYX Professional Makeup first in 4Dior never named

Follow Dior vs NYX Professional Makeup and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top contour stick brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dior did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Milk Makeup2nd
  3. Fenty Beauty3rd
  4. Westman Atelier4th
  5. Makeup by Mario5th
  6. Rare Beauty–
  7. LYS Beauty–
  8. Dior–
  9. Morphe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milk Makeup4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westman Atelier3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rare Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LYS Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contour stick brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Dior or NYX Professional Makeup more popular in search?

This chart shows how often people search Google for Dior and NYX Professional Makeup by name. Each line represents a brand's share of searches for all nine contour stick brands we track, month by month, from English-language searches worldwide.

Dior and NYX Professional Makeup among contour stick brands worldwide, by month

Share of searches by month for NYX Professional Makeup, Dior. The figures are in the table below the chart.

View monthly share of searches table
MonthNYX Professional MakeupRare BeautyMakeup by MarioWestman AtelierMilk MakeupLYS BeautyDiorFenty BeautyMorphe
Oct 202536.8%39.7%11.9%5.9%3.6%1.1%0.39%0.39%0.32%
Nov 202535.9%39.7%14.7%5%2.9%0.88%0.32%0.39%0.18%
Dec 202537.1%40%12%5%3.6%1.1%0.4%0.48%0.26%
Jan 202641%36.5%10.9%5.5%3.3%1.5%0.44%0.44%0.36%
Feb 202640.4%35.8%10.7%6.6%3.9%1.3%0.43%0.43%0.35%
Mar 202638%33.4%14.9%7.6%3.7%1.2%0.49%0.4%0.33%
Apr 202639%34.5%12.6%7.7%3.8%1.4%0.42%0.42%0.28%
May 202642.7%30.9%13.8%6.9%3.4%1.2%0.45%0.37%0.3%
Jun 202647.4%28.2%12.6%6.4%3.1%1.2%0.41%0.41%0.28%
Jul 202640.9%36.1%10.8%6.6%3.2%1.3%0.43%0.35%0.24%
Aug 202642.2%30.2%13.5%8.1%3.3%1.5%0.45%0.36%0.36%
Sep 202638.1%32.7%14.6%8.8%2.9%1.6%0.48%0.39%0.39%

How has the Dior and NYX Professional Makeup comparison changed over the last 12 months?

3 findings

How did search popularity change for contour stick brands worldwide in September 2026?

1 change

  1. In September 2026, NYX Professional Makeup lost share of searches among contour stick brands worldwide, from 42.2% to 38.1%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Dior’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dior

1 branded search term

  • dior contour stick

NYX Professional Makeup

4 branded search terms

  • nyx
  • nyx makeup
  • nyx professional makeup
  • nyx wonder stick

How the Brand Demand Index is measured

Other head-to-heads among contour stick brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free