Brandwave

Milk Makeup vs NYX Professional Makeup:Which is more popular?

In September 2026, NYX Professional Makeup had more branded searches than Milk Makeup among contour stick brands worldwide. NYX Professional Makeup had about 640,000 branded searches, while Milk Makeup had 49,500. NYX Professional Makeup made up 38.1% of all contour stick brand searches we track, and Milk Makeup accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about contour stick brands, Milk Makeup and NYX Professional Makeup each appeared in four of the five answers. Milk Makeup and NYX Professional Makeup were each mentioned first in two of the four answers.

Among contour stick brands worldwide in September 2026

Who do people search for more?

NYX Professional Makeup, about 13 searches for every 1 for Milk Makeup

NYX Professional Makeup 640K searchesMilk Makeup 49.5K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Milk Makeup in 4 of 5NYX Professional Makeup in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Milk Makeup first in 2NYX Professional Makeup first in 2

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Top contour stick brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milk Makeup was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. NYX Professional Makeup was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milk Makeup and NYX Professional Makeup were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Milk Makeup2nd
  3. Fenty Beauty3rd
  4. Westman Atelier4th
  5. Makeup by Mario5th
  6. Rare Beauty–
  7. LYS Beauty–
  8. Dior–
  9. Morphe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milk Makeup4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westman Atelier3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rare Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LYS Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contour stick brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Milk Makeup or NYX Professional Makeup more popular in search?

This chart shows how often people search Google for Milk Makeup and NYX Professional Makeup by name. Each line represents a brand's share of searches for all nine contour stick brands we track, month by month, from English-language searches worldwide.

Milk Makeup and NYX Professional Makeup among contour stick brands worldwide, by month

Share of searches by month for NYX Professional Makeup, Milk Makeup. The figures are in the table below the chart.

View monthly share of searches table
MonthNYX Professional MakeupRare BeautyMakeup by MarioWestman AtelierMilk MakeupLYS BeautyDiorFenty BeautyMorphe
Oct 202536.8%39.7%11.9%5.9%3.6%1.1%0.39%0.39%0.32%
Nov 202535.9%39.7%14.7%5%2.9%0.88%0.32%0.39%0.18%
Dec 202537.1%40%12%5%3.6%1.1%0.4%0.48%0.26%
Jan 202641%36.5%10.9%5.5%3.3%1.5%0.44%0.44%0.36%
Feb 202640.4%35.8%10.7%6.6%3.9%1.3%0.43%0.43%0.35%
Mar 202638%33.4%14.9%7.6%3.7%1.2%0.49%0.4%0.33%
Apr 202639%34.5%12.6%7.7%3.8%1.4%0.42%0.42%0.28%
May 202642.7%30.9%13.8%6.9%3.4%1.2%0.45%0.37%0.3%
Jun 202647.4%28.2%12.6%6.4%3.1%1.2%0.41%0.41%0.28%
Jul 202640.9%36.1%10.8%6.6%3.2%1.3%0.43%0.35%0.24%
Aug 202642.2%30.2%13.5%8.1%3.3%1.5%0.45%0.36%0.36%
Sep 202638.1%32.7%14.6%8.8%2.9%1.6%0.48%0.39%0.39%

How has the Milk Makeup and NYX Professional Makeup comparison changed over the last 12 months?

3 findings

How did search popularity change for contour stick brands worldwide in September 2026?

2 changes

  1. In September 2026, NYX Professional Makeup lost share of searches among contour stick brands worldwide, from 42.2% to 38.1%.

  2. Estimated monthly branded searches for Milk Makeup worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Milk Makeup’s and NYX Professional Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Milk Makeup

1 branded search term

  • milk makeup

NYX Professional Makeup

4 branded search terms

  • nyx
  • nyx makeup
  • nyx professional makeup
  • nyx wonder stick

How the Brand Demand Index is measured

Other head-to-heads among contour stick brands

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