Brandwave

NYX Professional Makeup vs Westman Atelier:Which is more popular?

In September 2026, NYX Professional Makeup had more branded searches than Westman Atelier among contour stick brands worldwide. NYX Professional Makeup had about 640,000 branded searches, while Westman Atelier had 147,000. NYX Professional Makeup made up 38.1% of all contour stick brand searches we track, and Westman Atelier accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about contour stick brands, NYX Professional Makeup appeared in four of the five answers and Westman Atelier in three. NYX Professional Makeup was mentioned before Westman Atelier in three out of four answers.

Among contour stick brands worldwide in September 2026

Who do people search for more?

NYX Professional Makeup, about 4 searches for every 1 for Westman Atelier

NYX Professional Makeup 640K searchesWestman Atelier 147K searches

Who does AI mention more?

NYX Professional Makeup, mentioned in 4 of 5 answers, Westman Atelier in 3

NYX Professional Makeup in 4 of 5Westman Atelier in 3 of 5

Who does AI recommend more?

NYX Professional Makeup, named ahead of Westman Atelier in 3 of 4 answers

NYX Professional Makeup first in 3Westman Atelier first in 1

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Top contour stick brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NYX Professional Makeup was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Westman Atelier was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. NYX Professional Makeup was listed before Westman Atelier in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Milk Makeup2nd
  3. Fenty Beauty3rd
  4. Westman Atelier4th
  5. Makeup by Mario5th
  6. Rare Beauty–
  7. LYS Beauty–
  8. Dior–
  9. Morphe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milk Makeup4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westman Atelier3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rare Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LYS Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contour stick brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is NYX Professional Makeup or Westman Atelier more popular in search?

This chart shows how often people search Google for NYX Professional Makeup and Westman Atelier by name. Each line represents a brand's share of searches for all nine contour stick brands we track, month by month, from English-language searches worldwide.

NYX Professional Makeup and Westman Atelier among contour stick brands worldwide, by month

Share of searches by month for NYX Professional Makeup, Westman Atelier. The figures are in the table below the chart.

View monthly share of searches table
MonthNYX Professional MakeupRare BeautyMakeup by MarioWestman AtelierMilk MakeupLYS BeautyDiorFenty BeautyMorphe
Oct 202536.8%39.7%11.9%5.9%3.6%1.1%0.39%0.39%0.32%
Nov 202535.9%39.7%14.7%5%2.9%0.88%0.32%0.39%0.18%
Dec 202537.1%40%12%5%3.6%1.1%0.4%0.48%0.26%
Jan 202641%36.5%10.9%5.5%3.3%1.5%0.44%0.44%0.36%
Feb 202640.4%35.8%10.7%6.6%3.9%1.3%0.43%0.43%0.35%
Mar 202638%33.4%14.9%7.6%3.7%1.2%0.49%0.4%0.33%
Apr 202639%34.5%12.6%7.7%3.8%1.4%0.42%0.42%0.28%
May 202642.7%30.9%13.8%6.9%3.4%1.2%0.45%0.37%0.3%
Jun 202647.4%28.2%12.6%6.4%3.1%1.2%0.41%0.41%0.28%
Jul 202640.9%36.1%10.8%6.6%3.2%1.3%0.43%0.35%0.24%
Aug 202642.2%30.2%13.5%8.1%3.3%1.5%0.45%0.36%0.36%
Sep 202638.1%32.7%14.6%8.8%2.9%1.6%0.48%0.39%0.39%

How has the NYX Professional Makeup and Westman Atelier comparison changed over the last 12 months?

3 findings

How did search popularity change for contour stick brands worldwide in September 2026?

2 changes

  1. In September 2026, Westman Atelier gained share of searches among contour stick brands worldwide, from 8.1% to 8.8%.

  2. In September 2026, NYX Professional Makeup lost share of searches among contour stick brands worldwide, from 42.2% to 38.1%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using NYX Professional Makeup’s and Westman Atelier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NYX Professional Makeup

4 branded search terms

  • nyx
  • nyx makeup
  • nyx professional makeup
  • nyx wonder stick

Westman Atelier

2 branded search terms

  • westman atelier
  • westman atelier contour stick

How the Brand Demand Index is measured

Other head-to-heads among contour stick brands

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