Brandwave

How popular isRare Beauty in search?

In September 2026, there were an estimated 550K branded searches for Rare Beauty worldwide which is down 33.2% over the last 12 months. Rare Beauty holds 65.1% estimated Share of Search among contour Stick brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Rare Beauty65.1%
  2. Makeup by Mario29.1%
  3. Milk Makeup5.9%
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Which contour Stick brands compete with Rare Beauty?

Rare Beauty against contour Stick brands worldwide, by month

Share of Search by month for Rare Beauty, Makeup by Mario, Milk Makeup. The figures are in the table below the chart.

View monthly share of search table
MonthRare BeautyMakeup by MarioMilk Makeup
Oct 202572%21.5%6.5%
Nov 202569.3%25.6%5.1%
Dec 202571.9%21.6%6.5%
Jan 202672%21.5%6.5%
Feb 202671%21.2%7.8%
Mar 202664.2%28.7%7.1%
Apr 202667.8%24.8%7.5%
May 202664.2%28.7%7.1%
Jun 202664.2%28.7%7.1%
Jul 202672%21.5%6.5%
Aug 202664.2%28.7%7.1%
Sep 202665.1%29.1%5.9%

  1. 1.Rare Beauty

    65.1%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Makeup by Mario

    29.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.Milk Makeup

    5.9%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

Compare search popularity between Rare Beauty and its closest rivals

Every comparison with Rare Beauty

How has branded search demand for Rare Beauty changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rare Beauty worldwide fell from 823K to 550K.
  • Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among contour Stick brands worldwide decreased from 72% to 65.1%.
  • Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among contour Stick brands worldwide peaked at 72% in July 2026 and was lowest at 64.2% in May 2026.

How did search popularity change for contour Stick brands worldwide in September 2026?

  1. In September 2026, Rare Beauty gained estimated Share of Search among contour Stick brands worldwide, from 64.2% to 65.1%.

  2. In September 2026, Milk Makeup lost estimated Share of Search among contour Stick brands worldwide, from 7.1% to 5.9%.

Where does Rare Beauty compete?

Rare Beauty is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup and cosmetics brands6th of 277.1%Show ranking
Tinted Moisturizer brands2nd of 418.9%Show ranking
Bronzer Stick brands2nd of 523.9%Show ranking
Concealer Brush brands2nd of 536.1%Show ranking
Contour Stick brands1st of 365.1%Shown above

How is Rare Beauty measured?

Brandwave collects information about searches that people make online using Rare Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rare beauty

Do you work for Rare Beauty? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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