Brandwave

Rare Beauty vs Revolution Beauty:Which is more popular?

In October 2026, Rare Beauty had more branded searches than Revolution Beauty among makeup and cosmetics brands worldwide. Rare Beauty had about 673,000 branded searches, while Revolution Beauty had 18,100. Rare Beauty made up 6.4% of all makeup and cosmetics brand searches we track, and Revolution Beauty accounted for 0.17%. When we asked ChatGPT and Google AI Overviews about makeup and cosmetics brands, Rare Beauty appeared in all five answers and Revolution Beauty in none.

Among makeup and cosmetics brands worldwide in October 2026

Who do people search for more?

Rare Beauty, about 37 searches for every 1 for Revolution Beauty

Rare Beauty 673K searchesRevolution Beauty 18.1K searches

Who does AI mention more?

Rare Beauty, mentioned in every answer we collected

Rare Beauty in 5 of 5Revolution Beauty in 0 of 5

Who does AI recommend more?

Rare Beauty, the only one of the two named

Rare Beauty first in 5Revolution Beauty never named

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Top makeup and cosmetics brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rare Beauty appeared in all five answers. Revolution Beauty did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maybelline1st
  2. Rare Beauty2nd
  3. Charlotte Tilbury3rd
  4. Fenty Beauty4th
  5. NARS5th
  6. Clinique6th
  7. NYX Professional Makeup7th
  8. Makeup by Mario8th
  9. L'Oréal Paris9th
  10. +6 more
  11. Revolution Beauty–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rare Beauty5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maybelline4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Charlotte Tilbury3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NYX Professional Makeup2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clinique2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • L'Oréal Paris2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NARS2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revolution Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about makeup and cosmetics brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Rare Beauty or Revolution Beauty more popular in search?

This chart shows how often people search Google for Rare Beauty and Revolution Beauty by name. Each line represents a brand's share of searches for all 28 makeup and cosmetics brands we track, month by month, from English-language searches worldwide.

Rare Beauty and Revolution Beauty among makeup and cosmetics brands worldwide, by month

Share of searches by month for Rare Beauty, Revolution Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthCharlotte TilburyEstée LauderHuda BeautyMaybellineNYX Professional MakeupCliniqueRare BeautyFenty BeautyMorpheKylie CosmeticsL'Oréal ParisMakeup by MarioNARSBobbi BrownColourPopRevolution Beauty
Nov 202517.2%9.4%21%5.1%5.6%6.3%6.3%4.2%1.3%1.9%1.5%2.3%3.5%2.3%1.5%0.14%
Dec 202519.9%10.9%7.3%7.3%6.6%7.3%7.3%4.9%1.8%2.2%2.2%2.2%3.3%2.7%2.2%0.16%
Jan 202612.9%8.6%10.5%7.1%7.8%7.1%7.1%4.7%2.1%5.8%3.2%2.1%3.2%3.2%2.6%0.16%
Feb 202612.6%10.4%8.5%8.5%7.8%7%7%5.7%2.1%5.7%2.5%2.1%3.1%2.5%2.1%0.15%
Mar 202614.4%11.7%6.4%7.9%7.2%7.9%6.4%5.3%2.9%2.4%2.9%2.9%3.5%2.9%2.4%0.14%
Apr 202613%10.6%7.2%8.7%8%8.7%7.2%5.8%3.2%1.8%2.6%2.6%3.2%2.6%2.1%0.13%
May 202612.2%10%6.7%8.2%7.5%8.2%5.5%4.5%3%3.7%2.5%2.5%3.7%2.5%2%0.12%
Jun 202614%9.5%6.3%9.5%8.6%7.7%5.2%4.2%3.5%4.2%2.8%2.3%3.5%2.8%2.3%0.17%
Jul 202616.1%8.8%7.2%8.8%8%7.2%7.2%4.8%3.2%1.8%2.6%2.2%3.2%2.6%2.6%0.16%
Aug 202615.9%8.7%8.7%8.7%8%7.2%5.8%4.8%3.9%1.8%2.6%2.6%3.2%2.6%2.1%0.16%
Sep 202616.2%8.9%7.2%8.9%6.7%7.2%5.9%4.8%4.8%1.8%3.2%2.6%3.2%2.6%2.2%0.16%
Oct 202614.4%9.6%7.9%7.9%7.2%6.4%6.4%5.3%5.3%3.5%2.9%2.9%2.9%2.4%2.4%0.17%

How has branded search for Rare Beauty and Revolution Beauty changed worldwide over the last 12 months?

3 findings

How did search popularity change for makeup and cosmetics brands worldwide in October 2026?

2 changes

  1. In October 2026, Rare Beauty gained share of searches among makeup and cosmetics brands worldwide, from 5.9% to 6.4%.

  2. Estimated monthly branded searches for Revolution Beauty worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in October 2026.

How are Rare Beauty’s and Revolution Beauty’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rare Beauty’s and Revolution Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rare Beauty

1 branded search term

  • rare beauty

Revolution Beauty

1 branded search term

  • revolution beauty

How the Brand Demand Index is measured

Other head-to-heads among makeup and cosmetics brands

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