Concealer Brush brands:Which are searched most?
In September 2026, Rare Beauty was the most searched among concealer Brush brands worldwide, with an estimated 550K branded searches and 64.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Rare Beauty64.7%
e.l.f.19.4%MAC8.7%
Real Techniques7.1%
Hourglass—
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Share of SearchLeaderboard
Compare the concealer brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rare Beauty, e.l.f., MAC, Real Techniques. The figures are in the table below the chart.
View monthly share of search table
| Month | Rare Beauty | e.l.f. | MAC | Real Techniques | Hourglass |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 17.2% | 6.3% | 6.3% | — |
| Nov 2025 | 74.3% | 12.2% | 6.7% | 6.7% | — |
| Dec 2025 | 70.4% | 14.1% | 7.7% | 7.7% | — |
| Jan 2026 | 72.4% | 14.5% | 6.5% | 6.5% | — |
| Feb 2026 | 71.4% | 14.3% | 7.9% | 6.4% | — |
| Mar 2026 | 69.2% | 17% | 7.6% | 6.2% | — |
| Apr 2026 | 69.2% | 17% | 7.6% | 6.2% | — |
| May 2026 | 62.1% | 22.7% | 8.4% | 6.8% | — |
| Jun 2026 | 62.1% | 22.8% | 8.3% | 6.8% | — |
| Jul 2026 | 69.2% | 17% | 7.6% | 6.2% | — |
| Aug 2026 | 64.7% | 19.4% | 8.7% | 7.1% | — |
| Sep 2026 | 64.7% | 19.4% | 8.7% | 7.1% | — |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.7% | 550K | 0% | 0 points | |
| 2, held 2nd | 19.4% | 165K | 0% | 0 points | |
| 3, held 3rd | 8.7% | 74K | 0% | 0 points | |
| 4, held 4th | 7.1% | 60.5K | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
64.7%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.
2.
e.l.f.19.4%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
3.
8.7%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
7.1%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
- Rare Beauty vs e.l.f.: compare search popularity
- Rare Beauty vs Real Techniques: compare search popularity
- e.l.f. vs Real Techniques: compare search popularity
- MAC vs Real Techniques: compare search popularity
- Compare any of these brands
Which brand is most popular in search among concealer Brush brands worldwide?
4 brands
In September 2026, Rare Beauty was the most searched among concealer Brush brands worldwide, with an estimated 550K branded searches and 64.7% estimated Share of Search within this set. e.l.f. is in 2nd place, 45.3 percentage points behind at 19.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Rare Beauty | 70.2% → 64.7% | 74.3%Nov 2025 | 62.1%Jun 2026 | 1st |
| e.l.f. | 17.2% → 19.4% | 22.8%Jun 2026 | 12.2%Nov 2025 | 2nd |
| MAC | 6.3% → 8.7% | 8.7%Aug 2026 | 6.3%Oct 2025 | 3rd |
| Real Techniques | 6.3% → 7.1% | 7.7%Dec 2025 | 6.2%Mar 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among concealer Brush brands worldwide decreased from 70.2% to 64.7%.
- Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among concealer Brush brands worldwide increased from 17.2% to 19.4%.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among concealer Brush brands worldwide increased from 6.3% to 8.7%.
- Across the 12 months ending September 2026, Real Techniques’ estimated Share of Search among concealer Brush brands worldwide increased from 6.3% to 7.1%.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among concealer Brush brands worldwide peaked at 74.3% in November 2025 and was lowest at 62.1% in June 2026.
- Across the 12 months ending September 2026, e.l.f.’s estimated Share of Search among concealer Brush brands worldwide peaked at 22.8% in June 2026 and was lowest at 12.2% in November 2025.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among concealer Brush brands worldwide peaked at 8.7% in August 2026 and was lowest at 6.3% in October 2025.
- Across the 12 months ending September 2026, Real Techniques’ estimated Share of Search among concealer Brush brands worldwide peaked at 7.7% in December 2025 and was lowest at 6.2% in March 2026.
- Across the 12 months ending September 2026, Hourglass held steady: its estimated Share of Search among concealer Brush brands worldwide moved less than 0.5 percentage points.
How did search popularity change for concealer Brush brands worldwide in September 2026?
3 changes
Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.
Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
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