Brandwave

How popular isReal Techniques in search?

In September 2026, there were an estimated 60.5K branded searches for Real Techniques worldwide which is down 18.2% over the last 12 months. Real Techniques holds 6% estimated Share of Search among concealer brush brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Rare Beauty54.4%
  2. e.l.f.16.3%
  3. Hourglass16%
  4. MAC7.3%
  5. Real Techniques6%
Real Techniques website (opens in a new tab)

Follow Real Techniques and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which concealer brush brands compete with Real Techniques?

Real Techniques against concealer brush brands worldwide, by month

Share of Search by month for Rare Beauty, e.l.f., Hourglass, MAC, Real Techniques. The figures are in the table below the chart.

View monthly share of search table
MonthRare Beautye.l.f.HourglassMACReal Techniques
Oct 202561.4%15%12.5%5.5%5.5%
Nov 202564.1%10.6%13.7%5.8%5.8%
Dec 202561.1%12.3%13.1%6.7%6.7%
Jan 202661.3%12.3%15.3%5.5%5.5%
Feb 202660.9%12.2%14.7%6.7%5.5%
Mar 202659%14.5%14.7%6.5%5.3%
Apr 202659%14.5%14.7%6.5%5.3%
May 202653.8%19.7%13.4%7.2%5.9%
Jun 202652.5%19.2%15.4%7.1%5.8%
Jul 202660.7%14.9%12.4%6.7%5.5%
Aug 202654.4%16.3%16%7.3%6%
Sep 202654.4%16.3%16%7.3%6%

  1. 1.Rare Beauty

    54.4%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.e.l.f.

    16.3%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hourglass

    16%

    Held 3rd. 162K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MAC

    7.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Real Techniques

    6%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Real Techniques and its closest rivals

Every comparison with Real Techniques

How has branded search demand for Real Techniques changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Real Techniques worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Real Techniques’ estimated Share of Search among concealer brush brands worldwide peaked at 6.7% in December 2025 and was lowest at 5.3% in March 2026.

How did search popularity change for concealer brush brands worldwide in September 2026?

  1. Estimated monthly branded searches for Rare Beauty worldwide fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

  2. Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  3. Estimated monthly branded searches for e.l.f. worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does Real Techniques compete?

Real Techniques is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Concealer brush brands5th of 56%Shown above
Makeup brush brands4th of 66.6%Show ranking
Makeup sponge brands3rd of 67%Show ranking

How is Real Techniques measured?

Brandwave collects information about searches that people make online using Real Techniques’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • real techniques

Do you work for Real Techniques? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Real Techniques your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free