How popular isRare Beauty in search?
In September 2026, there were an estimated 550K branded searches for Rare Beauty worldwide which is down 33.2% over the last 12 months. Rare Beauty holds 36.1% estimated Share of Search among concealer Brush brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Hourglass44.2%
Rare Beauty36.1%
e.l.f.10.8%MAC4.9%
Real Techniques4%
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Which concealer Brush brands compete with Rare Beauty?
Share of Search by month for Hourglass, Rare Beauty, e.l.f., MAC, Real Techniques. The figures are in the table below the chart.
View monthly share of search table
| Month | Hourglass | Rare Beauty | e.l.f. | MAC | Real Techniques |
|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 47.8% | 11.7% | 4.3% | 4.3% |
| Nov 2025 | 29.1% | 52.7% | 8.7% | 4.8% | 4.8% |
| Dec 2025 | 27.9% | 50.7% | 10.2% | 5.6% | 5.6% |
| Jan 2026 | 32.6% | 48.8% | 9.8% | 4.4% | 4.4% |
| Feb 2026 | 32.3% | 48.3% | 9.7% | 5.3% | 4.3% |
| Mar 2026 | 36.1% | 44.2% | 10.8% | 4.9% | 4% |
| Apr 2026 | 36.1% | 44.2% | 10.8% | 4.9% | 4% |
| May 2026 | 38.3% | 38.3% | 14% | 5.2% | 4.2% |
| Jun 2026 | 38.3% | 38.3% | 14% | 5.1% | 4.2% |
| Jul 2026 | 31.6% | 47.3% | 11.6% | 5.2% | 4.3% |
| Aug 2026 | 34.6% | 42.3% | 12.7% | 5.7% | 4.7% |
| Sep 2026 | 44.2% | 36.1% | 10.8% | 4.9% | 4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 44.2% | 673K | +49.6% | +9.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 36.1% | 550K | 0% | -6.2 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 10.8% | 165K | 0% | -1.9 points | |
| 4, held 4th | 4.9% | 74K | 0% | -0.8 points | |
| 5, held 5th | 4% | 60.5K | 0% | -0.7 points |
44.2%
Moved from 2nd to 1st. 673K estimated branded searches, +49.6% vs prior month. Share +9.6 points.
36.1%
Moved from 1st to 2nd. 550K estimated branded searches, 0% vs prior month. Share -6.2 points.
3.
e.l.f.10.8%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1.9 points.
4.
4.9%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.
4%
Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.
Compare search popularity between Rare Beauty and its closest rivals
Every comparison with Rare Beauty
15 comparisons
- CeraVe vs Rare Beauty
- Charlotte Tilbury vs Rare Beauty
- Estée Lauder vs Rare Beauty
- Hourglass vs Rare Beauty
- Huda Beauty vs Rare Beauty
- Maybelline vs Rare Beauty
- Fenty Beauty vs Rare Beauty
- Rare Beauty vs SkinCeuticals
- L'Oréal Paris vs Rare Beauty
- Bobbi Brown vs Rare Beauty
- Makeup by Mario vs Rare Beauty
- Rare Beauty vs Tarte
- Pixi vs Rare Beauty
- e.l.f. vs Rare Beauty
- Rare Beauty vs Real Techniques
How has branded search demand for Rare Beauty changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rare Beauty worldwide fell from 823K to 550K.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among concealer Brush brands worldwide decreased from 47.8% to 36.1%.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among concealer Brush brands worldwide peaked at 52.7% in November 2025 and was lowest at 36.1% in September 2026.
- Across the 12 months ending September 2026, Rare Beauty fell from 1st to 2nd among concealer Brush brands worldwide.
How did search popularity change for concealer Brush brands worldwide in September 2026?
5 changes
In September 2026, Hourglass overtook Rare Beauty to become the leader among concealer Brush brands worldwide, with 44.2% estimated Share of Search.
In September 2026, Rare Beauty lost estimated Share of Search among concealer Brush brands worldwide, from 42.3% to 36.1%.
In September 2026, e.l.f. lost estimated Share of Search among concealer Brush brands worldwide, from 12.7% to 10.8%.
In September 2026, MAC lost estimated Share of Search among concealer Brush brands worldwide, from 5.7% to 4.9%.
In September 2026, Real Techniques lost estimated Share of Search among concealer Brush brands worldwide, from 4.7% to 4%.
Where does Rare Beauty compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 6th of 27 | 7.1% | Show ranking |
| Tinted Moisturizer brands | 2nd of 4 | 18.9% | Show ranking |
| Bronzer Stick brands | 2nd of 5 | 23.9% | Show ranking |
| Concealer Brush brands | 2nd of 5 | 36.1% | Shown above |
| Contour Stick brands | 1st of 3 | 65.1% | Show ranking |
How is Rare Beauty measured?
Brandwave collects information about searches that people make online using Rare Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rare beauty
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Is Rare Beauty your brand?
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