Brandwave

Rare Beauty vs Westman Atelier:Which is more popular?

In September 2026, Rare Beauty had more branded searches than Westman Atelier among contour stick brands worldwide. Rare Beauty had about 550,000 branded searches, while Westman Atelier had 147,000. Rare Beauty made up 32.7% of all contour stick brand searches we track, and Westman Atelier accounted for 8.8%. When we asked ChatGPT and Google AI Overviews about contour stick brands, Westman Atelier appeared in three of the five answers and Rare Beauty in none.

Among contour stick brands worldwide in September 2026

Who do people search for more?

Rare Beauty, about 4 searches for every 1 for Westman Atelier

Rare Beauty 550K searchesWestman Atelier 147K searches

Who does AI mention more?

Westman Atelier, mentioned in 3 of 5 answers, Rare Beauty in 0

Westman Atelier in 3 of 5Rare Beauty in 0 of 5

Who does AI recommend more?

Westman Atelier, the only one of the two named

Westman Atelier first in 3Rare Beauty never named

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Top contour stick brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Westman Atelier was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Rare Beauty did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Milk Makeup2nd
  3. Fenty Beauty3rd
  4. Westman Atelier4th
  5. Makeup by Mario5th
  6. Rare Beauty–
  7. LYS Beauty–
  8. Dior–
  9. Morphe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milk Makeup4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westman Atelier3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rare Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LYS Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contour stick brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Rare Beauty or Westman Atelier more popular in search?

This chart shows how often people search Google for Rare Beauty and Westman Atelier by name. Each line represents a brand's share of searches for all nine contour stick brands we track, month by month, from English-language searches worldwide.

Rare Beauty and Westman Atelier among contour stick brands worldwide, by month

Share of searches by month for Rare Beauty, Westman Atelier. The figures are in the table below the chart.

View monthly share of searches table
MonthNYX Professional MakeupRare BeautyMakeup by MarioWestman AtelierMilk MakeupLYS BeautyDiorFenty BeautyMorphe
Oct 202536.8%39.7%11.9%5.9%3.6%1.1%0.39%0.39%0.32%
Nov 202535.9%39.7%14.7%5%2.9%0.88%0.32%0.39%0.18%
Dec 202537.1%40%12%5%3.6%1.1%0.4%0.48%0.26%
Jan 202641%36.5%10.9%5.5%3.3%1.5%0.44%0.44%0.36%
Feb 202640.4%35.8%10.7%6.6%3.9%1.3%0.43%0.43%0.35%
Mar 202638%33.4%14.9%7.6%3.7%1.2%0.49%0.4%0.33%
Apr 202639%34.5%12.6%7.7%3.8%1.4%0.42%0.42%0.28%
May 202642.7%30.9%13.8%6.9%3.4%1.2%0.45%0.37%0.3%
Jun 202647.4%28.2%12.6%6.4%3.1%1.2%0.41%0.41%0.28%
Jul 202640.9%36.1%10.8%6.6%3.2%1.3%0.43%0.35%0.24%
Aug 202642.2%30.2%13.5%8.1%3.3%1.5%0.45%0.36%0.36%
Sep 202638.1%32.7%14.6%8.8%2.9%1.6%0.48%0.39%0.39%

How has the Rare Beauty and Westman Atelier comparison changed over the last 12 months?

3 findings

How did search popularity change for contour stick brands worldwide in September 2026?

2 changes

  1. In September 2026, Rare Beauty gained share of searches among contour stick brands worldwide, from 30.2% to 32.7%.

  2. In September 2026, Westman Atelier gained share of searches among contour stick brands worldwide, from 8.1% to 8.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Rare Beauty’s and Westman Atelier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rare Beauty

1 branded search term

  • rare beauty

Westman Atelier

2 branded search terms

  • westman atelier
  • westman atelier contour stick

How the Brand Demand Index is measured

Other head-to-heads among contour stick brands

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