How popular isMilk Makeup in search?
In September 2026, there were an estimated 49.5K branded searches for Milk Makeup worldwide which is down 33.1% over the last 12 months. Milk Makeup holds 5.9% estimated Share of Search among contour stick brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Rare Beauty65.1%
Makeup by Mario29.1%
Milk Makeup5.9%
Follow Milk Makeup and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which contour stick brands compete with Milk Makeup?
Share of Search by month for Rare Beauty, Makeup by Mario, Milk Makeup. The figures are in the table below the chart.
View monthly share of search table
| Month | Rare Beauty | Makeup by Mario | Milk Makeup |
|---|---|---|---|
| Oct 2025 | 72% | 21.5% | 6.5% |
| Nov 2025 | 69.3% | 25.6% | 5.1% |
| Dec 2025 | 71.9% | 21.6% | 6.5% |
| Jan 2026 | 72% | 21.5% | 6.5% |
| Feb 2026 | 71% | 21.2% | 7.8% |
| Mar 2026 | 64.2% | 28.7% | 7.1% |
| Apr 2026 | 67.8% | 24.8% | 7.5% |
| May 2026 | 64.2% | 28.7% | 7.1% |
| Jun 2026 | 64.2% | 28.7% | 7.1% |
| Jul 2026 | 72% | 21.5% | 6.5% |
| Aug 2026 | 64.2% | 28.7% | 7.1% |
| Sep 2026 | 65.1% | 29.1% | 5.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.1% | 550K | 0% | +0.8 points | |
| 2, held 2nd | 29.1% | 246K | 0% | +0.4 points | |
| 3, held 3rd | 5.9% | 49.5K | -18.2% | -1.2 points |
65.1%
Held 1st. 550K estimated branded searches, 0% vs prior month. Share +0.8 points.
29.1%
Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.9%
Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
Compare search popularity between Milk Makeup and its closest rivals
Every comparison with Milk Makeup
10 comparisons
How has branded search demand for Milk Makeup changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Milk Makeup worldwide fell from 74K to 49.5K.
- Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among contour stick brands worldwide decreased from 6.5% to 5.9%.
- Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among contour stick brands worldwide peaked at 7.8% in February 2026 and was lowest at 5.1% in November 2025.
How did search popularity change for contour stick brands worldwide in September 2026?
2 changes
In September 2026, Rare Beauty gained estimated Share of Search among contour stick brands worldwide, from 64.2% to 65.1%.
In September 2026, Milk Makeup lost estimated Share of Search among contour stick brands worldwide, from 7.1% to 5.9%.
Where does Milk Makeup compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 22nd of 27 | 0.62% | Show ranking |
| Bronzer stick brands | 4th of 5 | 2.1% | Show ranking |
| Contour stick brands | 3rd of 3 | 5.9% | Shown above |
How is Milk Makeup measured?
Brandwave collects information about searches that people make online using Milk Makeup’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- milk makeup
Do you work for Milk Makeup? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Milk Makeup your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.