Brandwave

Milk Makeup vs Westman Atelier:Which is more popular?

In September 2026, Westman Atelier had more branded searches than Milk Makeup among contour stick brands worldwide. Westman Atelier had about 147,000 branded searches, while Milk Makeup had 49,500. Westman Atelier made up 8.8% of all contour stick brand searches we track, and Milk Makeup accounted for 2.9%. When we asked ChatGPT and Google AI Overviews about contour stick brands, Milk Makeup appeared in four of the five answers and Westman Atelier in three. Milk Makeup and Westman Atelier were each mentioned first in two of the four answers.

Among contour stick brands worldwide in September 2026

Who do people search for more?

Westman Atelier, about 3 searches for every 1 for Milk Makeup

Westman Atelier 147K searchesMilk Makeup 49.5K searches

Who does AI mention more?

Milk Makeup, mentioned in 4 of 5 answers, Westman Atelier in 3

Milk Makeup in 4 of 5Westman Atelier in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Milk Makeup first in 2Westman Atelier first in 2

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Top contour stick brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milk Makeup was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Westman Atelier was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Milk Makeup and Westman Atelier were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Milk Makeup2nd
  3. Fenty Beauty3rd
  4. Westman Atelier4th
  5. Makeup by Mario5th
  6. Rare Beauty–
  7. LYS Beauty–
  8. Dior–
  9. Morphe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milk Makeup4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westman Atelier3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rare Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LYS Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contour stick brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Milk Makeup or Westman Atelier more popular in search?

This chart shows how often people search Google for Milk Makeup and Westman Atelier by name. Each line represents a brand's share of searches for all nine contour stick brands we track, month by month, from English-language searches worldwide.

Milk Makeup and Westman Atelier among contour stick brands worldwide, by month

Share of searches by month for Westman Atelier, Milk Makeup. The figures are in the table below the chart.

View monthly share of searches table
MonthNYX Professional MakeupRare BeautyMakeup by MarioWestman AtelierMilk MakeupLYS BeautyDiorFenty BeautyMorphe
Oct 202536.8%39.7%11.9%5.9%3.6%1.1%0.39%0.39%0.32%
Nov 202535.9%39.7%14.7%5%2.9%0.88%0.32%0.39%0.18%
Dec 202537.1%40%12%5%3.6%1.1%0.4%0.48%0.26%
Jan 202641%36.5%10.9%5.5%3.3%1.5%0.44%0.44%0.36%
Feb 202640.4%35.8%10.7%6.6%3.9%1.3%0.43%0.43%0.35%
Mar 202638%33.4%14.9%7.6%3.7%1.2%0.49%0.4%0.33%
Apr 202639%34.5%12.6%7.7%3.8%1.4%0.42%0.42%0.28%
May 202642.7%30.9%13.8%6.9%3.4%1.2%0.45%0.37%0.3%
Jun 202647.4%28.2%12.6%6.4%3.1%1.2%0.41%0.41%0.28%
Jul 202640.9%36.1%10.8%6.6%3.2%1.3%0.43%0.35%0.24%
Aug 202642.2%30.2%13.5%8.1%3.3%1.5%0.45%0.36%0.36%
Sep 202638.1%32.7%14.6%8.8%2.9%1.6%0.48%0.39%0.39%

How has the Milk Makeup and Westman Atelier comparison changed over the last 12 months?

3 findings

How did search popularity change for contour stick brands worldwide in September 2026?

2 changes

  1. In September 2026, Westman Atelier gained share of searches among contour stick brands worldwide, from 8.1% to 8.8%.

  2. Estimated monthly branded searches for Milk Makeup worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Milk Makeup’s and Westman Atelier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Milk Makeup

1 branded search term

  • milk makeup

Westman Atelier

2 branded search terms

  • westman atelier
  • westman atelier contour stick

How the Brand Demand Index is measured

Other head-to-heads among contour stick brands

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