Benefit Cosmetics vs Milk Makeup:Which is searched more?
In September 2026, Milk Makeup had more branded searches than Benefit Cosmetics among makeup and cosmetics brands worldwide. Milk Makeup was estimated to have 49.5K branded searches compared to Benefit Cosmetics’ 40.5K, and held a 0.57% Share of Search versus Benefit Cosmetics’ 0.46%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Benefit Cosmetics or Milk Makeup?
Compare the makeup and cosmetics brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milk Makeup, Benefit Cosmetics. The figures are in the table below the chart.
View monthly share of search table
| Month | Charlotte Tilbury | Estée Lauder | Maybelline | Huda Beauty | Rare Beauty | Fenty Beauty | Morphe | Hourglass | MAC | L'Oréal Paris | NARS | Bobbi Brown | Makeup by Mario | Tarte | ColourPop | Milk Makeup | Benefit Cosmetics |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.1% | 11.5% | 9.4% | 9.4% | 7.8% | 6.3% | 1.6% | 3.1% | 3.7% | 2.8% | 3.5% | 3.5% | 2.3% | 3.5% | 2.3% | 0.7% | 0.57% |
| Nov 2025 | 18.5% | 10.1% | 5.5% | 22.6% | 6.8% | 4.6% | 1.4% | 2.5% | 3.4% | 1.7% | 3.7% | 2.5% | 2.5% | 2.5% | 1.7% | 0.5% | 0.41% |
| Dec 2025 | 21.6% | 11.8% | 7.9% | 7.9% | 7.9% | 5.3% | 1.9% | 3% | 4.3% | 2.4% | 3.6% | 2.9% | 2.4% | 2.9% | 2.4% | 0.71% | 0.48% |
| Jan 2026 | 14.1% | 9.4% | 7.7% | 11.5% | 7.7% | 5.2% | 2.3% | 3.4% | 3.9% | 3.5% | 3.5% | 3.5% | 2.3% | 2.8% | 2.8% | 0.7% | 0.47% |
| Feb 2026 | 13.9% | 11.4% | 9.4% | 9.4% | 7.7% | 6.3% | 2.3% | 3.1% | 4.2% | 2.8% | 3.4% | 2.8% | 2.3% | 2.8% | 2.3% | 0.84% | 0.46% |
| Mar 2026 | 15.9% | 12.9% | 8.7% | 7.1% | 7.1% | 5.8% | 3.2% | 3% | 3.9% | 3.2% | 3.9% | 3.2% | 3.2% | 3.2% | 2.6% | 0.78% | 0.52% |
| Apr 2026 | 14.5% | 11.9% | 9.8% | 8% | 8% | 6.5% | 3.6% | 3.1% | 4.4% | 2.9% | 3.6% | 2.9% | 2.9% | 2.4% | 2.4% | 0.88% | 0.59% |
| May 2026 | 13.6% | 11.2% | 9.2% | 7.5% | 6.2% | 5% | 3.4% | 2.6% | 4.1% | 2.8% | 4.1% | 2.8% | 2.8% | 7.5% | 2.2% | 0.68% | 0.45% |
| Jun 2026 | 15.7% | 10.6% | 10.6% | 7.1% | 5.8% | 4.7% | 3.9% | 2.8% | 4.3% | 3.2% | 3.9% | 3.2% | 2.6% | 3.2% | 2.6% | 0.64% | 0.52% |
| Jul 2026 | 17.8% | 9.8% | 9.8% | 8% | 8% | 5.4% | 3.6% | 2.7% | 4.7% | 2.9% | 3.6% | 2.9% | 2.4% | 2.9% | 2.9% | 0.72% | 0.48% |
| Aug 2026 | 17.5% | 9.6% | 9.6% | 9.6% | 6.4% | 5.3% | 4.3% | 3% | 4.8% | 2.9% | 3.5% | 2.9% | 2.9% | 2.9% | 2.3% | 0.71% | 0.47% |
| Sep 2026 | 17.2% | 9.4% | 9.4% | 7.7% | 6.3% | 5.2% | 5.2% | 5% | 4.8% | 3.5% | 3.5% | 2.8% | 2.8% | 2.8% | 2.3% | 0.57% | 0.46% |
How has the Benefit Cosmetics and Milk Makeup comparison changed over the last 12 months?
3 findings
- Milk Makeup was ahead of Benefit Cosmetics in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Benefit Cosmetics’ estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.57% to 0.46%, and its estimated monthly branded searches moved from 60.5K to 40.5K.
- Across the 12 months ending September 2026, Milk Makeup’s estimated Share of Search among makeup and cosmetics brands worldwide moved from 0.7% to 0.57%, and its estimated monthly branded searches moved from 74K to 49.5K.
How did search popularity change for makeup and cosmetics brands worldwide in September 2026?
2 changes
In September 2026, Milk Makeup fell from 22nd to 23rd among makeup and cosmetics brands worldwide.
Estimated monthly branded searches for Benefit Cosmetics worldwide fell 33.1% over 12 measured months, from 60.5K to 40.5K in September 2026.
Other head-to-heads among makeup and cosmetics brands
Charlotte Tilbury vs Estée Lauder: compare search popularity
Charlotte Tilbury vs Maybelline: compare search popularity
Charlotte Tilbury vs Huda Beauty: compare search popularity
Charlotte Tilbury vs Rare Beauty: compare search popularity- Estée Lauder vs Maybelline: compare search popularity
- Estée Lauder vs Huda Beauty: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Benefit Cosmetics’ and Milk Makeup’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Benefit Cosmetics
1 branded search term
- benefit cosmetics
Milk Makeup
1 branded search term
- milk makeup
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.