Glossier vs Rare Beauty:Which is more popular?
In October 2026, Rare Beauty had more branded searches than Glossier among lip gloss brands worldwide. Rare Beauty had about 12,100 branded searches, while Glossier had 6,600. Rare Beauty made up 2.3% of all lip gloss brand searches we track, and Glossier accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about lip gloss brands, neither Glossier nor Rare Beauty appeared in any of the five answers.
Who do people search for more?
Rare Beauty, about 83% more searches than Glossier
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top lip gloss brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Glossier nor Rare Beauty showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
NYX Professional Makeup5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Fenty Beauty4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maybelline3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Huda Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MAC2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
e.l.f. Cosmetics1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lancôme1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BUXOM1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Rare Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Glossier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lip gloss brands
5 answers
Asked ChatGPT
“Which lip gloss should I buy?”
Asked ChatGPT
“What are the best lip gloss brands?”
Asked ChatGPT
“What's the best non-sticky lip gloss?”
Searched Google, AI Overview
“lip gloss”
Searched Google, AI Overview
“best lip gloss”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.
Is Glossier or Rare Beauty more popular in search?
This chart shows how often people search Google for Glossier and Rare Beauty by name. Each line represents a brand's share of searches for all 13 lip gloss brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Rare Beauty, Glossier. The figures are in the table below the chart.
View monthly share of searches table
| Month | rhode | e.l.f. Cosmetics | NYX Professional Makeup | Maybelline | Huda Beauty | MAC | Fenty Beauty | Lancôme | Too Faced | Charlotte Tilbury | Rare Beauty | BUXOM | Glossier |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 26.2% | 17.5% | 11.8% | 9.6% | 4.3% | 5.3% | 5.3% | 4.3% | 5.3% | 2.9% | 2.4% | 2.4% | 2.9% |
| Dec 2025 | 25.3% | 20.7% | 11.3% | 9.3% | 3.4% | 5.1% | 5.1% | 4.2% | 5.1% | 3.4% | 2.3% | 2.3% | 2.8% |
| Jan 2026 | 23.2% | 19.1% | 12.8% | 10.5% | 4.7% | 5.7% | 4.7% | 3.8% | 5.7% | 2.6% | 2.6% | 2.1% | 2.6% |
| Feb 2026 | 21.8% | 21.8% | 11.9% | 11.9% | 3.6% | 4.4% | 4.4% | 5.3% | 5.3% | 2.4% | 2.9% | 1.9% | 2.4% |
| Mar 2026 | 21.2% | 17.3% | 14.1% | 11.6% | 4.2% | 5.2% | 4.2% | 7.7% | 5.2% | 2.3% | 2.3% | 2.3% | 2.3% |
| Apr 2026 | 25% | 16.8% | 11.3% | 13.8% | 4.1% | 5.1% | 4.1% | 5.1% | 6.2% | 2.3% | 2.3% | 2.3% | 1.8% |
| May 2026 | 21.7% | 17.8% | 11.9% | 14.5% | 5.3% | 6.5% | 3.6% | 4.3% | 5.3% | 2.4% | 2.4% | 2.4% | 1.9% |
| Jun 2026 | 23.6% | 15.8% | 10.6% | 15.8% | 4.7% | 5.8% | 3.9% | 5.8% | 4.7% | 2.6% | 2.6% | 2.1% | 2.1% |
| Jul 2026 | 21.1% | 17.2% | 11.5% | 17.2% | 4.2% | 6.3% | 4.2% | 5.2% | 4.2% | 2.3% | 2.8% | 1.9% | 1.9% |
| Aug 2026 | 23.9% | 16.1% | 13.2% | 16.1% | 4.8% | 4.8% | 3.9% | 3.9% | 3.9% | 2.6% | 2.6% | 2.2% | 1.8% |
| Sep 2026 | 25.2% | 16.9% | 13.9% | 13.9% | 5.1% | 5.1% | 3.4% | 4.1% | 4.1% | 2.3% | 2.3% | 2.3% | 1.5% |
| Oct 2026 | 26% | 21.2% | 14.3% | 11.7% | 4.3% | 4.3% | 3.5% | 3.5% | 3.5% | 2.3% | 2.3% | 1.9% | 1.3% |
Rare Beauty sells other things too, so only its searches that name this product count here, like “rare beauty lip gloss”.
How has branded search for Glossier and Rare Beauty changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Rare Beauty took it in February 2026.
- Across the 12 months ending October 2026, Glossier’s share of searches among lip gloss brands worldwide moved from 2.9% to 1.3%, and its estimated monthly branded searches moved from 18.1K to 6.6K.
- Across the 12 months ending October 2026, Rare Beauty’s share of searches among lip gloss brands worldwide moved from 2.4% to 2.3%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for lip gloss brands worldwide in October 2026?
2 changes
Glossier’s share of searches among lip gloss brands worldwide has lost ground for 3 months in a row, from 1.9% to 1.3% in October 2026.
In October 2026, Rare Beauty rose from 12th to 11th among lip gloss brands worldwide.
How are Glossier’s and Rare Beauty’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Glossier’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Glossier
1 branded search term
- glossier lip gloss
Rare Beauty
1 branded search term
- rare beauty lip gloss
Other head-to-heads among lip gloss brands
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