How popular isRare Beauty in search?
In September 2026, there were an estimated 550K branded searches for Rare Beauty worldwide which is down 33.2% over the last 12 months. Rare Beauty holds 18.9% estimated Share of Search among tinted Moisturizer brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
CeraVe65.7%
Rare Beauty18.9%SkinCeuticals15.5%
NARS<0.01%
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Which tinted Moisturizer brands compete with Rare Beauty?
Share of Search by month for CeraVe, Rare Beauty, SkinCeuticals. The figures are in the table below the chart.
View monthly share of search table
| Month | CeraVe | Rare Beauty | SkinCeuticals | NARS |
|---|---|---|---|---|
| Oct 2025 | 64.2% | 23.1% | 12.7% | <0.01% |
| Nov 2025 | 57.2% | 29.5% | 13.3% | 0.01% |
| Dec 2025 | 62.1% | 26.1% | 11.8% | <0.01% |
| Jan 2026 | 65.1% | 22.5% | 12.3% | <0.01% |
| Feb 2026 | 67% | 19.8% | 13.2% | <0.01% |
| Mar 2026 | 65.7% | 18.9% | 15.4% | <0.01% |
| Apr 2026 | 67.7% | 19.4% | 13% | <0.01% |
| May 2026 | 69.7% | 16.7% | 13.6% | <0.01% |
| Jun 2026 | 71.3% | 14.3% | 14.3% | <0.01% |
| Jul 2026 | 66.7% | 20% | 13.4% | <0.01% |
| Aug 2026 | 69.6% | 16.7% | 13.7% | <0.01% |
| Sep 2026 | 65.7% | 18.9% | 15.5% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.7% | 1.9M | -16.6% | -4 points | |
| 2, held 2nd | 18.9% | 550K | 0% | +2.2 points | |
| 3, held 3rd | 15.5% | 450K | 0% | +1.8 points | |
| 4, held 4th | <0.01% | 170 | 0% | 0 points |
1.
CeraVe65.7%
Held 1st. 1.9M estimated branded searches, -16.6% vs prior month. Share -4 points.
18.9%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +2.2 points.
15.5%
Held 3rd. 450K estimated branded searches, 0% vs prior month. Share +1.8 points.
4.
<0.01%
Held 4th. 170 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Rare Beauty and its closest rivals
Every comparison with Rare Beauty
15 comparisons
- CeraVe vs Rare Beauty
- Charlotte Tilbury vs Rare Beauty
- Estée Lauder vs Rare Beauty
- Hourglass vs Rare Beauty
- Huda Beauty vs Rare Beauty
- Maybelline vs Rare Beauty
- Fenty Beauty vs Rare Beauty
- Rare Beauty vs SkinCeuticals
- L'Oréal Paris vs Rare Beauty
- Bobbi Brown vs Rare Beauty
- Makeup by Mario vs Rare Beauty
- Rare Beauty vs Tarte
- Pixi vs Rare Beauty
- e.l.f. vs Rare Beauty
- Rare Beauty vs Real Techniques
How has branded search demand for Rare Beauty changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rare Beauty worldwide fell from 823K to 550K.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among tinted Moisturizer brands worldwide decreased from 23.1% to 18.9%.
- Across the 12 months ending September 2026, Rare Beauty’s estimated Share of Search among tinted Moisturizer brands worldwide peaked at 29.5% in November 2025 and was lowest at 14.3% in June 2026.
How did search popularity change for tinted Moisturizer brands worldwide in September 2026?
4 changes
In September 2026, Rare Beauty gained estimated Share of Search among tinted Moisturizer brands worldwide, from 16.7% to 18.9%.
In September 2026, SkinCeuticals gained estimated Share of Search among tinted Moisturizer brands worldwide, from 13.7% to 15.5%.
In September 2026, CeraVe lost estimated Share of Search among tinted Moisturizer brands worldwide, from 69.6% to 65.7%.
Estimated monthly branded searches for NARS worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.
Where does Rare Beauty compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 6th of 27 | 7.1% | Show ranking |
| Tinted Moisturizer brands | 2nd of 4 | 18.9% | Shown above |
| Bronzer Stick brands | 2nd of 5 | 23.9% | Show ranking |
| Concealer Brush brands | 2nd of 5 | 36.1% | Show ranking |
| Contour Stick brands | 1st of 3 | 65.1% | Show ranking |
How is Rare Beauty measured?
Brandwave collects information about searches that people make online using Rare Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rare beauty
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Is Rare Beauty your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.