Brandwave

LYS Beauty vs Rare Beauty:Which is more popular?

In September 2026, Rare Beauty had more branded searches than LYS Beauty among contour stick brands worldwide. Rare Beauty had about 550,000 branded searches, while LYS Beauty had 26,900. Rare Beauty made up 32.7% of all contour stick brand searches we track, and LYS Beauty accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about contour stick brands, neither LYS Beauty nor Rare Beauty appeared in any of the five answers.

Among contour stick brands worldwide in September 2026

Who do people search for more?

Rare Beauty, about 20 searches for every 1 for LYS Beauty

Rare Beauty 550K searchesLYS Beauty 26.9K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

LYS Beauty in 0 of 5Rare Beauty in 0 of 5

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Top contour stick brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither LYS Beauty nor Rare Beauty showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NYX Professional Makeup1st
  2. Milk Makeup2nd
  3. Fenty Beauty3rd
  4. Westman Atelier4th
  5. Makeup by Mario5th
  6. Rare Beauty–
  7. LYS Beauty–
  8. Dior–
  9. Morphe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NYX Professional Makeup4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milk Makeup4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Fenty Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westman Atelier3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makeup by Mario1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rare Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LYS Beauty0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dior0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Morphe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about contour stick brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is LYS Beauty or Rare Beauty more popular in search?

This chart shows how often people search Google for LYS Beauty and Rare Beauty by name. Each line represents a brand's share of searches for all nine contour stick brands we track, month by month, from English-language searches worldwide.

LYS Beauty and Rare Beauty among contour stick brands worldwide, by month

Share of searches by month for Rare Beauty, LYS Beauty. The figures are in the table below the chart.

View monthly share of searches table
MonthNYX Professional MakeupRare BeautyMakeup by MarioWestman AtelierMilk MakeupLYS BeautyDiorFenty BeautyMorphe
Oct 202536.8%39.7%11.9%5.9%3.6%1.1%0.39%0.39%0.32%
Nov 202535.9%39.7%14.7%5%2.9%0.88%0.32%0.39%0.18%
Dec 202537.1%40%12%5%3.6%1.1%0.4%0.48%0.26%
Jan 202641%36.5%10.9%5.5%3.3%1.5%0.44%0.44%0.36%
Feb 202640.4%35.8%10.7%6.6%3.9%1.3%0.43%0.43%0.35%
Mar 202638%33.4%14.9%7.6%3.7%1.2%0.49%0.4%0.33%
Apr 202639%34.5%12.6%7.7%3.8%1.4%0.42%0.42%0.28%
May 202642.7%30.9%13.8%6.9%3.4%1.2%0.45%0.37%0.3%
Jun 202647.4%28.2%12.6%6.4%3.1%1.2%0.41%0.41%0.28%
Jul 202640.9%36.1%10.8%6.6%3.2%1.3%0.43%0.35%0.24%
Aug 202642.2%30.2%13.5%8.1%3.3%1.5%0.45%0.36%0.36%
Sep 202638.1%32.7%14.6%8.8%2.9%1.6%0.48%0.39%0.39%

How has the LYS Beauty and Rare Beauty comparison changed over the last 12 months?

3 findings
  • Rare Beauty was ahead of LYS Beauty in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LYS Beauty’s share of searches among contour stick brands worldwide moved from 1.1% to 1.6%, and its estimated monthly branded searches moved from 22K to 26.9K.
  • Across the 12 months ending September 2026, Rare Beauty’s share of searches among contour stick brands worldwide moved from 39.7% to 32.7%, and its estimated monthly branded searches moved from 823K to 550K.

How did search popularity change for contour stick brands worldwide in September 2026?

2 changes

  1. In September 2026, Rare Beauty gained share of searches among contour stick brands worldwide, from 30.2% to 32.7%.

  2. Estimated monthly branded searches for LYS Beauty worldwide rose 22.3% over 12 measured months, from 22K to 26.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using LYS Beauty’s and Rare Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LYS Beauty

2 branded search terms

  • lys beauty
  • lys contour stick

Rare Beauty

1 branded search term

  • rare beauty

How the Brand Demand Index is measured

Other head-to-heads among contour stick brands

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