Hourglass vs Real Techniques:Which is searched more?
Hourglass and Real Techniques do not both have a measured month among concealer Brush brands worldwide yet. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hourglass or Real Techniques?
Compare the concealer brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Real Techniques, Hourglass. The figures are in the table below the chart.
View monthly share of search table
| Month | Rare Beauty | e.l.f. | MAC | Real Techniques | Hourglass |
|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 17.2% | 6.3% | 6.3% | — |
| Nov 2025 | 74.3% | 12.2% | 6.7% | 6.7% | — |
| Dec 2025 | 70.4% | 14.1% | 7.7% | 7.7% | — |
| Jan 2026 | 72.4% | 14.5% | 6.5% | 6.5% | — |
| Feb 2026 | 71.4% | 14.3% | 7.9% | 6.4% | — |
| Mar 2026 | 69.2% | 17% | 7.6% | 6.2% | — |
| Apr 2026 | 69.2% | 17% | 7.6% | 6.2% | — |
| May 2026 | 62.1% | 22.7% | 8.4% | 6.8% | — |
| Jun 2026 | 62.1% | 22.8% | 8.3% | 6.8% | — |
| Jul 2026 | 69.2% | 17% | 7.6% | 6.2% | — |
| Aug 2026 | 64.7% | 19.4% | 8.7% | 7.1% | — |
| Sep 2026 | 64.7% | 19.4% | 8.7% | 7.1% | — |
How has the Hourglass and Real Techniques comparison changed over the last 12 months?
1 finding
- Across the 12 months ending September 2026, Real Techniques’ estimated Share of Search among concealer Brush brands worldwide moved from 6.3% to 7.1%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for concealer Brush brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Other head-to-heads among concealer Brush brands
How each brand is measured
Brandwave collects information about searches that people make online using Hourglass’ and Real Techniques’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hourglass
4 branded search terms
- hourglass brush
- hourglass concealer
- hourglass cosmetic
- hourglass palette
Real Techniques
1 branded search term
- real techniques
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