Brandwave

How popular isReal Techniques in search?

In August 2026, there were an estimated 60.5K branded searches for Real Techniques worldwide which is down 18.2% over the last 11 months. Real Techniques holds 22.1% estimated Share of Search among makeup sponge brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Beautyblender60.2%
  2. Real Techniques22.1%
  3. EcoTools9.9%
  4. Aesthetica6.6%
  5. Juno & Co1.2%
  6. Morphe0.12%
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Where does Real Techniques compete?

Real Techniques is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup sponge brands2nd of 622.1%Shown below
Makeup brush brands2nd of 535.9%Show ranking

Which makeup sponge brands compete with Real Techniques?

Real Techniques against makeup sponge brands worldwide, by month

Share of Search by month for Beautyblender, Real Techniques, EcoTools, Aesthetica. The figures are in the table below the chart.

View monthly share of search table
MonthBeautyblenderReal TechniquesEcoToolsAestheticaJuno & CoMorphe
Oct 202560.2%22.2%9.9%6.6%0.95%0.12%
Nov 202553.9%29.5%8.9%6%1.6%0.13%
Dec 202555.8%30.5%7.5%5%1.1%0.11%
Jan 202656.4%25.3%9.3%7.6%1.3%0.13%
Feb 202655.2%24.7%11.1%7.4%1.6%0.11%
Mar 202658.8%21.5%11.8%6.4%1.4%0.09%
Apr 202655.3%24.8%11.1%7.4%1.3%0.11%
May 202655.3%24.8%11.1%7.4%1.3%0.09%
Jun 202657.9%21.2%11.6%7.8%1.4%0.11%
Jul 202655.1%24.7%11.1%7.4%1.6%0.11%
Aug 202660.2%22.1%9.9%6.6%1.2%0.12%
Sep 2026——————

  1. 1.Beautyblender

    60.2%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +5.1 points.

  2. 2.Real Techniques

    22.1%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -2.6 points.

  3. 3.EcoTools

    9.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share -1.2 points.

  4. 4.Aesthetica

    6.6%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Juno & Co

    1.2%

    Held 5th. 3.2K estimated branded searches, -19.4% vs prior month. Share -0.4 points.

  6. 6.Morphe

    0.12%

    Held 6th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Real Techniques and its closest rivals

How has branded search demand for Real Techniques changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Real Techniques worldwide fell from 74K to 60.5K.
  • Across the 11 months ending August 2026, Real Techniques’ estimated Share of Search among makeup sponge brands worldwide peaked at 30.5% in December 2025 and was lowest at 21.2% in June 2026.

How did search popularity change for makeup sponge brands worldwide in August 2026?

  1. In August 2026, Beautyblender gained estimated Share of Search among makeup sponge brands worldwide, from 55.1% to 60.2%.

  2. In August 2026, Real Techniques lost estimated Share of Search among makeup sponge brands worldwide, from 24.7% to 22.1%.

  3. In August 2026, EcoTools lost estimated Share of Search among makeup sponge brands worldwide, from 11.1% to 9.9%.

  4. In August 2026, Aesthetica lost estimated Share of Search among makeup sponge brands worldwide, from 7.4% to 6.6%.

  5. Estimated monthly branded searches for Morphe worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

How is Real Techniques measured?

Brandwave collects information about searches that people make online using Real Techniques’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • real techniques

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How the Brand Demand Index is measured

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