Brandwave

How popular isReal Techniques in search?

In August 2026, there were an estimated 60.5K branded searches for Real Techniques worldwide which is down 18.2% over the last 11 months. Real Techniques holds 35.9% estimated Share of Search among makeup brush brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. MAC43.9%
  2. Real Techniques35.9%
  3. EcoTools16.1%
  4. Sigma Beauty3.9%
  5. Morphe0.19%
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Which makeup brush brands compete with Real Techniques?

Real Techniques against makeup brush brands worldwide, by month

Share of Search by month for MAC, Real Techniques, EcoTools, Sigma Beauty. The figures are in the table below the chart.

View monthly share of search table
MonthMACReal TechniquesEcoToolsSigma BeautyMorphe
Oct 202539%39%17.5%4.3%0.21%
Nov 202541.7%41.7%12.6%3.8%0.18%
Dec 202542.7%42.7%10.5%3.8%0.15%
Jan 202640.3%40.3%14.8%4.4%0.21%
Feb 202643.9%35.9%16.1%3.9%0.15%
Mar 202642.1%34.4%18.8%4.6%0.15%
Apr 202643.5%35.6%15.9%4.8%0.15%
May 202643.9%35.9%16.1%3.9%0.12%
Jun 202642%34.4%18.8%4.6%0.18%
Jul 202643.9%35.9%16.1%3.9%0.15%
Aug 202643.9%35.9%16.1%3.9%0.19%
Sep 2026—————

  1. 1.MAC

    43.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Real Techniques

    35.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.EcoTools

    16.1%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sigma Beauty

    3.9%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Morphe

    0.19%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Real Techniques and its closest rivals

How has branded search demand for Real Techniques changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Real Techniques worldwide fell from 74K to 60.5K.
  • Across the 11 months ending August 2026, Real Techniques’ estimated Share of Search among makeup brush brands worldwide decreased from 39% to 35.9%.
  • Across the 11 months ending August 2026, Real Techniques’ estimated Share of Search among makeup brush brands worldwide peaked at 42.7% in December 2025 and was lowest at 34.4% in March 2026.

How did search popularity change for makeup brush brands worldwide in August 2026?

  1. Estimated monthly branded searches for Sigma Beauty worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

  2. Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  3. Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Morphe worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

Where does Real Techniques compete?

Real Techniques is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup sponge brands2nd of 622.3%Show ranking
Makeup brush brands2nd of 535.9%Shown above

How is Real Techniques measured?

Brandwave collects information about searches that people make online using Real Techniques’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • real techniques

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How the Brand Demand Index is measured

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