Brandwave

How popular isMAC in search?

In September 2026, there were an estimated 74K branded searches for MAC worldwide which held steady over the last 12 months. MAC holds 4.9% estimated Share of Search among concealer Brush brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hourglass44.2%
  2. Rare Beauty36.1%
  3. e.l.f.10.8%
  4. MAC4.9%
  5. Real Techniques4%
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Which concealer Brush brands compete with MAC?

MAC against concealer Brush brands worldwide, by month

Share of Search by month for Hourglass, Rare Beauty, e.l.f., MAC, Real Techniques. The figures are in the table below the chart.

View monthly share of search table
MonthHourglassRare Beautye.l.f.MACReal Techniques
Oct 202531.9%47.8%11.7%4.3%4.3%
Nov 202529.1%52.7%8.7%4.8%4.8%
Dec 202527.9%50.7%10.2%5.6%5.6%
Jan 202632.6%48.8%9.8%4.4%4.4%
Feb 202632.3%48.3%9.7%5.3%4.3%
Mar 202636.1%44.2%10.8%4.9%4%
Apr 202636.1%44.2%10.8%4.9%4%
May 202638.3%38.3%14%5.2%4.2%
Jun 202638.3%38.3%14%5.1%4.2%
Jul 202631.6%47.3%11.6%5.2%4.3%
Aug 202634.6%42.3%12.7%5.7%4.7%
Sep 202644.2%36.1%10.8%4.9%4%

  1. 1.Hourglass

    44.2%

    Moved from 2nd to 1st. 673K estimated branded searches, +49.6% vs prior month. Share +9.6 points.

  2. 2.Rare Beauty

    36.1%

    Moved from 1st to 2nd. 550K estimated branded searches, 0% vs prior month. Share -6.2 points.

  3. 3.e.l.f.

    10.8%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -1.9 points.

  4. 4.MAC

    4.9%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Real Techniques

    4%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

Compare search popularity between MAC and its closest rivals

Every comparison with MAC

How has branded search demand for MAC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MAC worldwide held steady at 74K.
  • Across the 12 months ending September 2026, MAC’s estimated Share of Search among concealer Brush brands worldwide increased from 4.3% to 4.9%.
  • Across the 12 months ending September 2026, MAC’s estimated Share of Search among concealer Brush brands worldwide peaked at 5.7% in August 2026 and was lowest at 4.3% in October 2025.

How did search popularity change for concealer Brush brands worldwide in September 2026?

  1. In September 2026, Hourglass overtook Rare Beauty to become the leader among concealer Brush brands worldwide, with 44.2% estimated Share of Search.

  2. In September 2026, Rare Beauty lost estimated Share of Search among concealer Brush brands worldwide, from 42.3% to 36.1%.

  3. In September 2026, e.l.f. lost estimated Share of Search among concealer Brush brands worldwide, from 12.7% to 10.8%.

  4. In September 2026, MAC lost estimated Share of Search among concealer Brush brands worldwide, from 5.7% to 4.9%.

  5. In September 2026, Real Techniques lost estimated Share of Search among concealer Brush brands worldwide, from 4.7% to 4%.

Where does MAC compete?

MAC is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Snowshoe brands4th of 50.08%Show ranking
External Monitor brands7th of 70.73%Show ranking
Makeup and cosmetics brands19th of 270.95%Show ranking
Keyboard Cover brands3rd of 31.8%Show ranking
Seal Puller brands5th of 72%Show ranking
Eyeshadow palette brands8th of 82.2%Show ranking
Eye Shadow brands5th of 52.4%Show ranking
Beach Wagon brands2nd of 32.6%Show ranking
Lipstick brands4th of 52.8%Show ranking
Fixing Spray brands4th of 43.3%Show ranking
Foundation brands4th of 53.4%Show ranking
Concealer Brush brands4th of 54.9%Shown above
Dust Collector brands4th of 66.3%Show ranking
Gel Eyeliner brands3rd of 36.5%Show ranking
Eyeshadow brands4th of 56.6%Show ranking
Makeup brush brands2nd of 615.8%Show ranking
Bronzing Powder brands2nd of 323.1%Show ranking

How is MAC measured?

Brandwave collects information about searches that people make online using MAC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mac makeup

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How the Brand Demand Index is measured

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