MAC vs Morphe:Which is more popular by branded search?
In August 2026, MAC had more branded searches than Morphe among makeup brush brands worldwide. MAC was estimated to have 74K branded searches compared to Morphe’s 320, and held a 43.9% Share of Search versus Morphe’s 0.19%. These are worldwide searches for English-language branded terms.
Follow MAC vs Morphe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, MAC or Morphe?
Compare the makeup brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MAC, Morphe. The figures are in the table below the chart.
View monthly share of search table
| Month | MAC | Real Techniques | EcoTools | Sigma Beauty | Morphe |
|---|---|---|---|---|---|
| Oct 2025 | 39% | 39% | 17.5% | 4.3% | 0.21% |
| Nov 2025 | 41.7% | 41.7% | 12.6% | 3.8% | 0.18% |
| Dec 2025 | 42.7% | 42.7% | 10.5% | 3.8% | 0.15% |
| Jan 2026 | 40.3% | 40.3% | 14.8% | 4.4% | 0.21% |
| Feb 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.15% |
| Mar 2026 | 42.1% | 34.4% | 18.8% | 4.6% | 0.15% |
| Apr 2026 | 43.5% | 35.6% | 15.9% | 4.8% | 0.15% |
| May 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.12% |
| Jun 2026 | 42% | 34.4% | 18.8% | 4.6% | 0.18% |
| Jul 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.15% |
| Aug 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.19% |
| Sep 2026 | — | — | — | — | — |
How has the MAC and Morphe comparison changed over the last 12 months?
3 findings
- MAC was ahead of Morphe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MAC’s estimated Share of Search among makeup brush brands worldwide moved from 39% to 43.9%, and its estimated monthly branded searches held steady at 74K.
- Across the 11 months ending August 2026, Morphe’s estimated Share of Search among makeup brush brands worldwide moved from 0.21% to 0.19%, and its estimated monthly branded searches moved from 390 to 320.
How did search popularity change for makeup brush brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Morphe worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MAC’s and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.