Brandwave

How popular isMAC in search?

In August 2026, there were an estimated 74K branded searches for MAC worldwide which held steady over the last 11 months. MAC holds 43.9% estimated Share of Search among makeup brush brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. MAC43.9%
  2. Real Techniques35.9%
  3. EcoTools16.1%
  4. Sigma Beauty3.9%
  5. Morphe0.19%
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Which makeup brush brands compete with MAC?

MAC against makeup brush brands worldwide, by month

Share of Search by month for MAC, Real Techniques, EcoTools, Sigma Beauty. The figures are in the table below the chart.

View monthly share of search table
MonthMACReal TechniquesEcoToolsSigma BeautyMorphe
Oct 202539%39%17.5%4.3%0.21%
Nov 202541.7%41.7%12.6%3.8%0.18%
Dec 202542.7%42.7%10.5%3.8%0.15%
Jan 202640.3%40.3%14.8%4.4%0.21%
Feb 202643.9%35.9%16.1%3.9%0.15%
Mar 202642.1%34.4%18.8%4.6%0.15%
Apr 202643.5%35.6%15.9%4.8%0.15%
May 202643.9%35.9%16.1%3.9%0.12%
Jun 202642%34.4%18.8%4.6%0.18%
Jul 202643.9%35.9%16.1%3.9%0.15%
Aug 202643.9%35.9%16.1%3.9%0.19%
Sep 2026—————

  1. 1.MAC

    43.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Real Techniques

    35.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.EcoTools

    16.1%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Sigma Beauty

    3.9%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Morphe

    0.19%

    Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between MAC and its closest rivals

How has branded search demand for MAC changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for MAC worldwide held steady at 74K.
  • Across the 11 months ending August 2026, MAC’s estimated Share of Search among makeup brush brands worldwide increased from 39% to 43.9%.
  • Across the 11 months ending August 2026, MAC’s estimated Share of Search among makeup brush brands worldwide peaked at 43.9% in May 2026 and was lowest at 39% in October 2025.

How did search popularity change for makeup brush brands worldwide in August 2026?

  1. Estimated monthly branded searches for Sigma Beauty worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.

  2. Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  3. Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

  4. Estimated monthly branded searches for Morphe worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.

Where does MAC compete?

MAC is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Lipstick brands4th of 52.8%Show ranking
Foundation brands4th of 53.4%Show ranking
Eyeshadow brands4th of 56.5%Show ranking
Makeup brush brands1st of 543.9%Shown above

How is MAC measured?

Brandwave collects information about searches that people make online using MAC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mac makeup

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How the Brand Demand Index is measured

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