Makeup brush brands:Which brands are most popular in search?
In August 2026, MAC was the most searched among makeup brush brands worldwide, with an estimated 74K branded searches and 43.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
MAC43.9%
Real Techniques35.9%- EcoTools16.1%
Sigma Beauty3.9%
Morphe0.19%
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Share of SearchLeaderboard
Compare the makeup brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MAC, Real Techniques, EcoTools, Sigma Beauty. The figures are in the table below the chart.
View monthly share of search table
| Month | MAC | Real Techniques | EcoTools | Sigma Beauty | Morphe |
|---|---|---|---|---|---|
| Oct 2025 | 39% | 39% | 17.5% | 4.3% | 0.21% |
| Nov 2025 | 41.7% | 41.7% | 12.6% | 3.8% | 0.18% |
| Dec 2025 | 42.7% | 42.7% | 10.5% | 3.8% | 0.15% |
| Jan 2026 | 40.3% | 40.3% | 14.8% | 4.4% | 0.21% |
| Feb 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.15% |
| Mar 2026 | 42.1% | 34.4% | 18.8% | 4.6% | 0.15% |
| Apr 2026 | 43.5% | 35.6% | 15.9% | 4.8% | 0.15% |
| May 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.12% |
| Jun 2026 | 42% | 34.4% | 18.8% | 4.6% | 0.18% |
| Jul 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.15% |
| Aug 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.19% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.9% | 74K | 0% | 0 points | |
| 2, held 2nd | 35.9% | 60.5K | 0% | 0 points | |
| 3, held 3rd | 16.1% | 27.1K | 0% | 0 points | |
| 4, held 4th | 3.9% | 6.6K | 0% | 0 points | |
| 5, held 5th | 0.19% | 320 | +23.1% | 0 points |
1.
43.9%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share 0 points.
35.9%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.EcoTools
16.1%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.9%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Morphe0.19%
Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between leading brands
- MAC vs Real Techniques: compare search popularity
- MAC vs Sigma Beauty: compare search popularity
- Real Techniques vs EcoTools: compare search popularity
- Real Techniques vs Sigma Beauty: compare search popularity
- EcoTools vs Sigma Beauty: compare search popularity
- Compare any of these brands
Which brand is most popular in search among makeup brush brands worldwide?
5 brands
In August 2026, MAC was the most searched among makeup brush brands worldwide, with an estimated 74K branded searches and 43.9% estimated Share of Search within this set. Real Techniques is in 2nd place, 8 percentage points behind at 35.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| MAC | 39% → 43.9% | 43.9%May 2026 | 39%Oct 2025 | 1st |
| Real Techniques | 39% → 35.9% | 42.7%Dec 2025 | 34.4%Mar 2026 | 2nd |
| EcoTools | 17.5% → 16.1% | 18.8%Jun 2026 | 10.5%Dec 2025 | 3rd |
| Sigma Beauty | 4.3% → 3.9% | 4.8%Apr 2026 | 3.8%Nov 2025 | 4th |
| Morphe | 0.21% → 0.19% | 0.21%Jan 2026 | 0.12%May 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, MAC’s estimated Share of Search among makeup brush brands worldwide increased from 39% to 43.9%.
- Across the 11 months ending August 2026, Real Techniques’ estimated Share of Search among makeup brush brands worldwide decreased from 39% to 35.9%.
- Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among makeup brush brands worldwide decreased from 17.5% to 16.1%.
- Across the 11 months ending August 2026, MAC’s estimated Share of Search among makeup brush brands worldwide peaked at 43.9% in May 2026 and was lowest at 39% in October 2025.
- Across the 11 months ending August 2026, Real Techniques’ estimated Share of Search among makeup brush brands worldwide peaked at 42.7% in December 2025 and was lowest at 34.4% in March 2026.
- Across the 11 months ending August 2026, EcoTools’ estimated Share of Search among makeup brush brands worldwide peaked at 18.8% in June 2026 and was lowest at 10.5% in December 2025.
- Across the 11 months ending August 2026, Sigma Beauty’s estimated Share of Search among makeup brush brands worldwide peaked at 4.8% in April 2026 and was lowest at 3.8% in November 2025.
- Across the 11 months ending August 2026, Sigma Beauty and Morphe held steady: their estimated Share of Search among makeup brush brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for makeup brush brands worldwide in August 2026?
4 changes
Estimated monthly branded searches for Sigma Beauty worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
Estimated monthly branded searches for Morphe worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.
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