Morphe vs Sigma Beauty:Which is more popular by branded search?
In August 2026, Sigma Beauty had more branded searches than Morphe among makeup brush brands worldwide. Sigma Beauty was estimated to have 6.6K branded searches compared to Morphe’s 320, and held a 3.9% Share of Search versus Morphe’s 0.19%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Morphe or Sigma Beauty?
Compare the makeup brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sigma Beauty, Morphe. The figures are in the table below the chart.
View monthly share of search table
| Month | MAC | Real Techniques | EcoTools | Sigma Beauty | Morphe |
|---|---|---|---|---|---|
| Oct 2025 | 39% | 39% | 17.5% | 4.3% | 0.21% |
| Nov 2025 | 41.7% | 41.7% | 12.6% | 3.8% | 0.18% |
| Dec 2025 | 42.7% | 42.7% | 10.5% | 3.8% | 0.15% |
| Jan 2026 | 40.3% | 40.3% | 14.8% | 4.4% | 0.21% |
| Feb 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.15% |
| Mar 2026 | 42.1% | 34.4% | 18.8% | 4.6% | 0.15% |
| Apr 2026 | 43.5% | 35.6% | 15.9% | 4.8% | 0.15% |
| May 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.12% |
| Jun 2026 | 42% | 34.4% | 18.8% | 4.6% | 0.18% |
| Jul 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.15% |
| Aug 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.19% |
| Sep 2026 | — | — | — | — | — |
How has the Morphe and Sigma Beauty comparison changed over the last 12 months?
3 findings
- Sigma Beauty was ahead of Morphe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Morphe’s estimated Share of Search among makeup brush brands worldwide moved from 0.21% to 0.19%, and its estimated monthly branded searches moved from 390 to 320.
- Across the 11 months ending August 2026, Sigma Beauty’s estimated Share of Search among makeup brush brands worldwide moved from 4.3% to 3.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
How did search popularity change for makeup brush brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Sigma Beauty worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
Estimated monthly branded searches for Morphe worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Morphe’s and Sigma Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Morphe
1 branded search term
- morphe nz
Sigma Beauty
1 branded search term
- sigma beauty
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.