How popular isMorphe in search?
In August 2026, there were an estimated 320 branded searches for Morphe worldwide which is down 17.9% over the last 11 months. Morphe holds 0.19% estimated Share of Search among makeup brush brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
MAC43.9%
Real Techniques35.9%- EcoTools16.1%
- Sigma Beauty3.9%
Morphe0.19%
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Which makeup brush brands compete with Morphe?
Share of Search by month for MAC, Real Techniques, EcoTools, Sigma Beauty, Morphe. The figures are in the table below the chart.
View monthly share of search table
| Month | MAC | Real Techniques | EcoTools | Sigma Beauty | Morphe |
|---|---|---|---|---|---|
| Oct 2025 | 39% | 39% | 17.5% | 4.3% | 0.21% |
| Nov 2025 | 41.7% | 41.7% | 12.6% | 3.8% | 0.18% |
| Dec 2025 | 42.7% | 42.7% | 10.5% | 3.8% | 0.15% |
| Jan 2026 | 40.3% | 40.3% | 14.8% | 4.4% | 0.21% |
| Feb 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.15% |
| Mar 2026 | 42.1% | 34.4% | 18.8% | 4.6% | 0.15% |
| Apr 2026 | 43.5% | 35.6% | 15.9% | 4.8% | 0.15% |
| May 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.12% |
| Jun 2026 | 42% | 34.4% | 18.8% | 4.6% | 0.18% |
| Jul 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.15% |
| Aug 2026 | 43.9% | 35.9% | 16.1% | 3.9% | 0.19% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.9% | 74K | 0% | 0 points | |
| 2, held 2nd | 35.9% | 60.5K | 0% | 0 points | |
| 3, held 3rd | 16.1% | 27.1K | 0% | 0 points | |
| 4, held 4th | 3.9% | 6.6K | 0% | 0 points | |
| 5, held 5th | 0.19% | 320 | +23.1% | 0 points |
1.
43.9%
Held 1st. 74K estimated branded searches, 0% vs prior month. Share 0 points.
35.9%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.EcoTools
16.1%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
3.9%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Morphe0.19%
Held 5th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.
Compare search popularity between Morphe and its closest rivals
How has branded search demand for Morphe changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Morphe worldwide fell from 390 to 320.
- Across the 11 months ending August 2026, Morphe’s estimated Share of Search among makeup brush brands worldwide held steady, from 0.21% to 0.19%.
How did search popularity change for makeup brush brands worldwide in August 2026?
4 changes
Estimated monthly branded searches for Sigma Beauty worldwide fell 18.5% over 11 measured months, from 8.1K to 6.6K in August 2026.
Estimated monthly branded searches for Real Techniques worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.
Estimated monthly branded searches for EcoTools worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.
Estimated monthly branded searches for Morphe worldwide fell 17.9% over 11 measured months, from 390 to 320 in August 2026.
How is Morphe measured?
Brandwave collects information about searches that people make online using Morphe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- morphe nz
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Is Morphe your brand?
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