BK Beauty vs Morphe:Which is more popular?
In September 2026, Morphe had more branded searches than BK Beauty among makeup brush brands worldwide. Morphe had about 450,000 branded searches, while BK Beauty had 22,200. Morphe made up 47.8% of all makeup brush brand searches we track, and BK Beauty accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about makeup brush brands, Morphe appeared in three of the five answers and BK Beauty in two. BK Beauty was mentioned before Morphe in two out of three answers that named either.
Who do people search for more?
Morphe, about 20 searches for every 1 for BK Beauty
Who does AI mention more?
Morphe, mentioned in 3 of 5 answers, BK Beauty in 2
Who does AI recommend more?
BK Beauty, named ahead of Morphe in 2 of 3 answers
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Top makeup brush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Morphe was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. BK Beauty was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BK Beauty was listed before Morphe in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Real Techniques1st
Sigma Beauty2nd- BK Beauty3rd
- Morphe4th
MAC5th
Beautyblender–- EcoTools–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Real Techniques4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sigma Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Morphe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BK Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beautyblender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- EcoTools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup brush brands
5 answers
Asked ChatGPT
“Which makeup brush brand should I buy?”
Asked ChatGPT
“What are the best makeup brush brands?”
Asked ChatGPT
“What's the best makeup brush brand for blending foundation?”
Searched Google, AI Overview
“best makeup brushes”
Searched Google, AI Overview
“foundation brush”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is BK Beauty or Morphe more popular in search?
This chart shows how often people search Google for BK Beauty and Morphe by name. Each line represents a brand's share of searches for all seven makeup brush brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Morphe, BK Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Morphe | Beautyblender | MAC | Real Techniques | EcoTools | BK Beauty | Sigma Beauty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 34.8% | 12.8% | 12.8% | 5.7% | 3.8% | 1.4% |
| Nov 2025 | 32.8% | 26.8% | 14.7% | 14.7% | 4.4% | 5.4% | 1.3% |
| Dec 2025 | 33.6% | 27.5% | 15% | 15% | 3.7% | 3.7% | 1.4% |
| Jan 2026 | 39.6% | 26.6% | 11.9% | 11.9% | 4.4% | 4.4% | 1.3% |
| Feb 2026 | 37.8% | 25.4% | 13.9% | 11.4% | 5.1% | 5.1% | 1.2% |
| Mar 2026 | 45.3% | 24.9% | 11.1% | 9.1% | 5% | 3.3% | 1.2% |
| Apr 2026 | 47.9% | 21.5% | 11.8% | 9.6% | 4.3% | 3.5% | 1.3% |
| May 2026 | 47.7% | 21.4% | 11.7% | 9.6% | 4.3% | 4.3% | 1% |
| Jun 2026 | 50.4% | 22.6% | 10.1% | 8.3% | 4.5% | 3% | 1.1% |
| Jul 2026 | 48.1% | 21.6% | 11.8% | 9.7% | 4.3% | 3.5% | 1.1% |
| Aug 2026 | 50.5% | 22.7% | 10.2% | 8.3% | 3.7% | 3.7% | 0.91% |
| Sep 2026 | 47.8% | 32% | 7.9% | 6.4% | 2.9% | 2.4% | 0.7% |
How has the BK Beauty and Morphe comparison changed over the last 12 months?
3 findings
- Morphe was ahead of BK Beauty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BK Beauty’s share of searches among makeup brush brands worldwide moved from 3.8% to 2.4%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, Morphe’s share of searches among makeup brush brands worldwide moved from 28.6% to 47.8%, and its estimated monthly branded searches moved from 165K to 450K.
How did search popularity change for makeup brush brands worldwide in September 2026?
2 changes
In September 2026, Morphe lost share of searches among makeup brush brands worldwide, from 50.5% to 47.8%.
In September 2026, BK Beauty lost share of searches among makeup brush brands worldwide, from 3.7% to 2.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BK Beauty’s and Morphe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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