How popular isBK Beauty?
In September 2026, people searched for BK Beauty by name about 22,200 times worldwide, about the same as the previous year. These searches made up 2.4% of all global makeup brush brand searches, placing BK Beauty sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about makeup brush brands, BK Beauty appeared in two of the five answers and was the third most recommended of the seven.
BK Beauty is the sixth most searched of 7 competitors and the third most recommended in AI answers.
MorpheShare of searches 47.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
BeautyblenderShare of searches 32%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MACShare of searches 7.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
Real TechniquesShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
BK BeautyShare of searches 2.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top makeup brush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BK Beauty was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BK Beauty is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Real Techniques1st
Sigma Beauty2nd- BK Beauty3rd
- Morphe4th
- MAC5th
- Beautyblender–
- EcoTools–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Real Techniques4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sigma Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Morphe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BK Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beautyblender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- EcoTools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup brush brands
5 answers
Asked ChatGPT
“Which makeup brush brand should I buy?”
Asked ChatGPT
“What are the best makeup brush brands?”
Asked ChatGPT
“What's the best makeup brush brand for blending foundation?”
Searched Google, AI Overview
“best makeup brushes”
Searched Google, AI Overview
“foundation brush”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which makeup brush brands compete with BK Beauty?
Share of searches by month for Morphe, Beautyblender, MAC, Real Techniques, EcoTools, BK Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Morphe | Beautyblender | MAC | Real Techniques | EcoTools | BK Beauty | Sigma Beauty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 34.8% | 12.8% | 12.8% | 5.7% | 3.8% | 1.4% |
| Nov 2025 | 32.8% | 26.8% | 14.7% | 14.7% | 4.4% | 5.4% | 1.3% |
| Dec 2025 | 33.6% | 27.5% | 15% | 15% | 3.7% | 3.7% | 1.4% |
| Jan 2026 | 39.6% | 26.6% | 11.9% | 11.9% | 4.4% | 4.4% | 1.3% |
| Feb 2026 | 37.8% | 25.4% | 13.9% | 11.4% | 5.1% | 5.1% | 1.2% |
| Mar 2026 | 45.3% | 24.9% | 11.1% | 9.1% | 5% | 3.3% | 1.2% |
| Apr 2026 | 47.9% | 21.5% | 11.8% | 9.6% | 4.3% | 3.5% | 1.3% |
| May 2026 | 47.7% | 21.4% | 11.7% | 9.6% | 4.3% | 4.3% | 1% |
| Jun 2026 | 50.4% | 22.6% | 10.1% | 8.3% | 4.5% | 3% | 1.1% |
| Jul 2026 | 48.1% | 21.6% | 11.8% | 9.7% | 4.3% | 3.5% | 1.1% |
| Aug 2026 | 50.5% | 22.7% | 10.2% | 8.3% | 3.7% | 3.7% | 0.91% |
| Sep 2026 | 47.8% | 32% | 7.9% | 6.4% | 2.9% | 2.4% | 0.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.8% | 450K | +22.3% | -2.7 points | |
| 2, held 2nd | 32% | 301K | +82.4% | +9.3 points | |
| 3, held 3rd | 7.9% | 74K | 0% | -2.3 points | |
| 4, held 4th | 6.4% | 60.5K | 0% | -1.9 points | |
| 5, moved from 6th to 5th | 2.9% | 27.1K | 0% | -0.8 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 2.4% | 22.2K | -18.1% | -1.4 pointsmoved from 5th to 6th | |
| 7, held 7th | 0.7% | 6.6K | 0% | -0.2 points |
1.
Morphe47.8%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share -2.7 points.
32%
Held 2nd. 301K estimated branded searches, +82.4% vs prior month. Share +9.3 points.
3.
MAC7.9%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -2.3 points.
6.4%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -1.9 points.
5.EcoTools
2.9%
Moved from 6th to 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
2.4%
Moved from 5th to 6th. 22.2K estimated branded searches, -18.1% vs prior month. Share -1.4 points.
0.7%
Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between BK Beauty and its closest rivals
Every comparison with BK Beauty
6 comparisons
How has branded search demand for BK Beauty changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BK Beauty worldwide held steady at 22.2K.
- Across the 12 months ending September 2026, BK Beauty’s share of searches among makeup brush brands worldwide decreased from 3.8% to 2.4%.
- Across the 12 months ending September 2026, BK Beauty’s share of searches among makeup brush brands worldwide peaked at 5.4% in November 2025 and was lowest at 2.4% in September 2026.
How did search popularity change for makeup brush brands worldwide in September 2026?
6 changes
In September 2026, Beautyblender gained share of searches among makeup brush brands worldwide, from 22.7% to 32%.
In September 2026, Morphe lost share of searches among makeup brush brands worldwide, from 50.5% to 47.8%.
In September 2026, MAC lost share of searches among makeup brush brands worldwide, from 10.2% to 7.9%.
In September 2026, Real Techniques lost share of searches among makeup brush brands worldwide, from 8.3% to 6.4%.
In September 2026, BK Beauty lost share of searches among makeup brush brands worldwide, from 3.7% to 2.4%.
In September 2026, EcoTools lost share of searches among makeup brush brands worldwide, from 3.7% to 2.9%.
How are BK Beauty’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using BK Beauty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bk beauty
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Is BK Beauty your brand?
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