Beautyblender vs BK Beauty:Which is more popular?
In September 2026, Beautyblender had more branded searches than BK Beauty among makeup brush brands worldwide. Beautyblender had about 301,000 branded searches, while BK Beauty had 22,200. Beautyblender made up 32% of all makeup brush brand searches we track, and BK Beauty accounted for 2.4%. When we asked ChatGPT and Google AI Overviews about makeup brush brands, BK Beauty appeared in two of the five answers and Beautyblender in none.
Who do people search for more?
Beautyblender, about 14 searches for every 1 for BK Beauty
Who does AI mention more?
BK Beauty, mentioned in 2 of 5 answers, Beautyblender in 0
Who does AI recommend more?
BK Beauty, the only one of the two named
Follow Beautyblender vs BK Beauty and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top makeup brush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BK Beauty was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beautyblender did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Real Techniques1st
Sigma Beauty2nd- BK Beauty3rd
Morphe4th
MAC5th- Beautyblender–
- EcoTools–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Real Techniques4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sigma Beauty4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Morphe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- BK Beauty2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAC1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beautyblender0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- EcoTools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about makeup brush brands
5 answers
Asked ChatGPT
“Which makeup brush brand should I buy?”
Asked ChatGPT
“What are the best makeup brush brands?”
Asked ChatGPT
“What's the best makeup brush brand for blending foundation?”
Searched Google, AI Overview
“best makeup brushes”
Searched Google, AI Overview
“foundation brush”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Beautyblender or BK Beauty more popular in search?
This chart shows how often people search Google for Beautyblender and BK Beauty by name. Each line represents a brand's share of searches for all seven makeup brush brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Beautyblender, BK Beauty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Morphe | Beautyblender | MAC | Real Techniques | EcoTools | BK Beauty | Sigma Beauty |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.6% | 34.8% | 12.8% | 12.8% | 5.7% | 3.8% | 1.4% |
| Nov 2025 | 32.8% | 26.8% | 14.7% | 14.7% | 4.4% | 5.4% | 1.3% |
| Dec 2025 | 33.6% | 27.5% | 15% | 15% | 3.7% | 3.7% | 1.4% |
| Jan 2026 | 39.6% | 26.6% | 11.9% | 11.9% | 4.4% | 4.4% | 1.3% |
| Feb 2026 | 37.8% | 25.4% | 13.9% | 11.4% | 5.1% | 5.1% | 1.2% |
| Mar 2026 | 45.3% | 24.9% | 11.1% | 9.1% | 5% | 3.3% | 1.2% |
| Apr 2026 | 47.9% | 21.5% | 11.8% | 9.6% | 4.3% | 3.5% | 1.3% |
| May 2026 | 47.7% | 21.4% | 11.7% | 9.6% | 4.3% | 4.3% | 1% |
| Jun 2026 | 50.4% | 22.6% | 10.1% | 8.3% | 4.5% | 3% | 1.1% |
| Jul 2026 | 48.1% | 21.6% | 11.8% | 9.7% | 4.3% | 3.5% | 1.1% |
| Aug 2026 | 50.5% | 22.7% | 10.2% | 8.3% | 3.7% | 3.7% | 0.91% |
| Sep 2026 | 47.8% | 32% | 7.9% | 6.4% | 2.9% | 2.4% | 0.7% |
How has the Beautyblender and BK Beauty comparison changed over the last 12 months?
3 findings
- Beautyblender was ahead of BK Beauty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Beautyblender’s share of searches among makeup brush brands worldwide moved from 34.8% to 32%, and its estimated monthly branded searches moved from 201K to 301K.
- Across the 12 months ending September 2026, BK Beauty’s share of searches among makeup brush brands worldwide moved from 3.8% to 2.4%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for makeup brush brands worldwide in September 2026?
2 changes
In September 2026, Beautyblender gained share of searches among makeup brush brands worldwide, from 22.7% to 32%.
In September 2026, BK Beauty lost share of searches among makeup brush brands worldwide, from 3.7% to 2.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Beautyblender’s and BK Beauty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Beautyblender
1 branded search term
- beautyblender
BK Beauty
1 branded search term
- bk beauty
Other head-to-heads among makeup brush brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.