Brandwave

How popular isBeautyblender in search?

In September 2026, there were an estimated 301K branded searches for Beautyblender worldwide which is up 49.8% over the last 12 months. Beautyblender holds 32.7% estimated Share of Search among makeup brush brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Morphe49%
  2. Beautyblender32.7%
  3. MAC8.1%
  4. Real Techniques6.6%
  5. EcoTools2.9%
  6. Sigma Beauty0.72%
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Which makeup brush brands compete with Beautyblender?

Beautyblender against makeup brush brands worldwide, by month

Share of Search by month for Morphe, Beautyblender, MAC, Real Techniques, EcoTools. The figures are in the table below the chart.

View monthly share of search table
MonthMorpheBeautyblenderMACReal TechniquesEcoToolsSigma Beauty
Oct 202529.7%36.2%13.3%13.3%6%1.5%
Nov 202534.6%28.3%15.5%15.5%4.7%1.4%
Dec 202534.9%28.6%15.6%15.6%3.8%1.4%
Jan 202641.4%27.8%12.5%12.5%4.6%1.4%
Feb 202639.9%26.8%14.7%12%5.4%1.3%
Mar 202646.9%25.7%11.5%9.4%5.2%1.3%
Apr 202649.7%22.3%12.2%10%4.5%1.3%
May 202649.8%22.3%12.2%10%4.5%1.1%
Jun 202651.9%23.3%10.4%8.5%4.7%1.1%
Jul 202649.8%22.3%12.2%10%4.5%1.1%
Aug 202652.5%23.5%10.6%8.6%3.9%0.94%
Sep 202649%32.7%8.1%6.6%2.9%0.72%

  1. 1.Morphe

    49%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share -3.5 points.

  2. 2.Beautyblender

    32.7%

    Held 2nd. 301K estimated branded searches, +82.4% vs prior month. Share +9.2 points.

  3. 3.MAC

    8.1%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -2.5 points.

  4. 4.Real Techniques

    6.6%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -2 points.

  5. 5.EcoTools

    2.9%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share -0.9 points.

  6. 6.Sigma Beauty

    0.72%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Beautyblender and its closest rivals

Every comparison with Beautyblender

How has branded search demand for Beautyblender changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Beautyblender worldwide rose from 201K to 301K.
  • Across the 12 months ending September 2026, Beautyblender’s estimated Share of Search among makeup brush brands worldwide decreased from 36.2% to 32.7%.
  • Across the 12 months ending September 2026, Beautyblender’s estimated Share of Search among makeup brush brands worldwide peaked at 36.2% in October 2025 and was lowest at 22.3% in April 2026.
  • Across the 12 months ending September 2026, Beautyblender fell from 1st to 2nd among makeup brush brands worldwide.

How did search popularity change for makeup brush brands worldwide in September 2026?

  1. In September 2026, Beautyblender gained estimated Share of Search among makeup brush brands worldwide, from 23.5% to 32.7%.

  2. In September 2026, Morphe lost estimated Share of Search among makeup brush brands worldwide, from 52.5% to 49%.

  3. In September 2026, MAC lost estimated Share of Search among makeup brush brands worldwide, from 10.6% to 8.1%.

  4. In September 2026, Real Techniques lost estimated Share of Search among makeup brush brands worldwide, from 8.6% to 6.6%.

  5. In September 2026, EcoTools lost estimated Share of Search among makeup brush brands worldwide, from 3.9% to 2.9%.

  6. Estimated monthly branded searches for Sigma Beauty worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

Where does Beautyblender compete?

Beautyblender is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Makeup brush brands2nd of 632.7%Shown above
Makeup sponge brands2nd of 635%Show ranking

How is Beautyblender measured?

Brandwave collects information about searches that people make online using Beautyblender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • beautyblender

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How the Brand Demand Index is measured

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